Blog

Joshua Lowcock publishes a weekly email newsletter for his colleagues summarizing the latest news in digital media, marketing and technology of the week. Copies of the email are published as a blog on this page, primarily so there is a fully searchable archive. Use the search box to the right (it will search the whole site, not just the newsletters). There are ads on the search results pages (Google requirement) so you may need to scroll down for actual results content.

The email newsletter has been published for over 2 years. This blog has an archived of most old newsletters.

The blog is currently published every Sunday afternoon U.S. EST (New York). There is no newsletter during major US holidays, vacation days, or in the event of a major business or personal conflict.

Last Week in Digital

 


2018.02.16 Last Week in Digital Media

Here's the news you may have missed: GENERAL Chrome Ad Blocking came into effect February 15th. The Chromium Blog published more details on ad blocking works and clearly explaining that the goal is not to block all ads but to improve the ad experience. In the rumor category, Facebook is allegedly working on their own smart speaker as well as a touchscreen video based device. If true, expect to hear more come May during F8, the Facebook Developer's conference. Snapchat is taking steps to rebuild relationships with creators and influencers. This is a big shift from a year ago, where Snapchat essentially ...
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2018.02.09 Last Week in Digital Media

Here's all the news you may have missed: GENERAL The IPG Media Lab published their 2018 Outlook, highlighting the 4 big trends: all culture is digital; the path ahead for retail; the battle for the home; and brand trust. Snapchat's quarterly results came out and they outperformed investor expectations. Revenue and Daily Active Users (DAUs) were up - DAUs up 18%. 90% of Snapchat's ads are now bought programmatically. During the week, Snapchat also introduced a new way for anyone to create their own custom face lenses. NBC will live-stream part of the Winter Olympics within the Snapchat app. It is ...
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Review: Suunto Spartan Trainer GPS Watch

I am a real end-user of the Suunto Spartan Trainer GPS Watch. I bought mine from Best Buy and at the time, there was a lack of reviews about the non-fitness smartwatch features. The primary reason you would buy the Sunnto Spartan is for fitness and training (and yes, it's a fitness first watch) and you don't want to invest in a top-end fitness watch like the Garmin Fenix 5. The thing about pure fitness watches is, if you're like me, you will also want to wear it when not training, running, at the gym. Which means you need smartwatch ...
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2018.02.02 Last Week in Digital Media

Hope you had a good weekend, here's the news you may have missed: GENERAL TapAd is exiting the media side of the ad industry, with the media business moving over to Brand Networks. TapAd will focus on their device graph, cross-device and identity products. Google's acquisition of part of HTC completed during the week. Now that it has completed, expect more Google-branded mobile hardware. The WSJ (Paywall) published a good article on the size and scale of Amazon's Ad Business. Based on JP Morgan estimates, Amazon's worldwide ad business sits at $2.8B, bigger than twitter ($2B) and Snap ($.08B); just ...
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2018.01.26 Last Week in Digital Media

Here's the news you may have missed: GENERAL A rumor doing the rounds last Friday is that Salesforce is in talks to acquire twitter. This is not the first time rumors have swirled on such a deal before going nowhere. twitter now lets brands sponsor twitter moments. Sponsored moments can include all the usual twitter targeting, as well as branding the moment and in-stream advertising. Snapchat will now let users share stories outside of Snapchat. The feature is available in Australia and Canada (markets that have test access to the new Snapchat app). Stories shared outside of the app will be available ...
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2018.01.19 Last Week in Digital Media

Here's the digital media news you may have missed last week: General While everyone was focused on CES, Major League Gaming (MLG) launched their Overwatch League season. In proof that eSports can reach an audience, over 10 million people (globally) watched over 4 days. It's worth checking out, as MLG have been really good at building, branding local and national team franchises. A week ago, Facebook upset publishers with changes to the news feed. Maybe a coincidence, maybe not, but Snap now a content platforms lead and has started publisher outreach. This includes a publisher summit. As details firm up, expect ...
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2018.01.12 Last Week in Digital Media

CES 2018 has come and gone and there is a lot of news. I won't go into all of the detail, as the IPG Media Lab blog has great recaps of each day, trend observations and more. What was unmissable was the significant presence of Google, specifically the Google Home/Assistant. Despite Google's booth being (temporarily) flooded out -  it's clear that there is an earnest battle for the home around voice assistants. So it's important to be actively thinking now what opportunities voice will unlock in media and marketing. But there's more to last week than CES, here's the news ...
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2018.01.05 Last Week in Digital Media

Here's all the news that you might have missed over the holiday break and the first week back. Industry News Rumors are swirling that Amazon is about to introduce advertising on Alexa/Echo devices. Amazon has denied this saying such rumors are false and ill-informed. But the definition of "advertising" on Alexa/Echo is very broad and could be anything from sponsored messages in 3rd party audio or video, which may not technically be ads delivered by Amazon. Facebook continues to leverage Instagram to battle Snapchat. The latest development is a test that lets Instagram users post stories directly to WhatsApp. The ...
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