AdWeek 50: Joshua Lowcock

In 2018, Joshua Lowcock was recognized in the AdWeek 50, as 1 of 50 Indispensable Media, Marketing and Tech Players in the US.

Joshua Lowcock
EVP, Chief Digital and Innovation Officer, Global Brand Safety Officer, UM
FY 2017 revenue: $600 million (estimate)

A thought leader in the digital innovation and security field, Lowcock in April became the industry’s first C-suite-level brand safety officer, working to ensure that ads from marketers such as BMW, Exxon Mobil, Johnson & Johnson, and Sony don’t appear near questionable content.

At the same time, he helped launch the 4A’s Advertiser Protection Bureau. “Now is the time that the digital industry must hold itself to higher standards across the board,” he says. “In the year ahead, we need to demonstrate that agencies, advertisers and platforms deserve consumer trust. I am excited to help lead this charge for digital to be a force for good in society.

Read the original Ad Week 50 article on Joshua Lowcock here.