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Last Week in DigitalJoshua Lowcock publishes a weekly email newsletter for his colleagues summarizing the latest news in digital media, marketing and technology of the week. The email newsletter has been published for over 3 years. The Last Week in Digital Media blog has an archive of most old newsletters.

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The Last Week in Digital Media blog is currently published every Sunday afternoon U.S. EST (New York). There is no newsletter during major US holidays, vacation days, or in the event of a major business or personal conflict.

The Last Week in Digital Media Podcast has been retired. It was beta-tested in 2018 using a text to speech service. Old versions of the podcast are still available.

 

 


2017.07.28 Last Week in Digital Media

Now back to the news. Google's parent co. Alphabet released Q2 results during the week. Ad revenues are up around 18% to $22.6B. Most of the growth coming from mobile and YouTube. The biggest negative impact to revenue came from the $2.74B EU fine and there is no impact from brand safety issues earlier in the year. Facebook also released Q2 results. The earnings presentation (PDF link) shows revenues of $9.1B in ad revenue. ARPU was up in all markets but Facebook did warn that ads were reaching saturation (i.e. running out of space in the feed). Which makes last week's WhatsApp monetization ...
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2017.07.21 Last Week in Digital Media

There is a lot of news this weeks. Here's what you might have missed across the digital, media, marketing and tech landscape. News from Amazon during the week was the launch of a social network-like (think Pinterest/Instagram) like experience called Spark within the main Amazon main app. Only available to Prime subscribers, Spark curates posts around your interests and everything can be tagged for shoppable items. Spark solves a problem on Amazon (it's hard to discover products) and positions Amazon as a media environment for influencers. If your clients sell on Amazon, you need to play with and understand Spark ...
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3 Areas to Partner with CMOs to Drive Transformation and Digital Innovation

This article was originally published on CIO Review, July 20, 2017. CIOs are often asked to help drive organizational transformation and digital innovation. The challenge is finding the right sponsors within an organization. Over the past several years, it’s increasingly the CMO who is the champion of digital and transformation. Why? Because the media and marketing landscape is more digital, fragmented, data rich, and competitive than ever. The modern battleground in marketing is for customer attention and to capture this, CMO’s have had to transform the way they, their teams, and agency partners work and the skills needed are more ...
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2017.07.14 Last Week in Digital Media

A shorter update this week: Developers are having fun with Apple's Augmented Reality tool (AR Kit). There are some great GIFs showing demos of what has been made so far. Worth looking at and getting inspired about the future and what it could mean for brands, marketing and advertising. Facebook cut the price of their Oculus VR headset. This is the second time this year the price has dropped. For the next 6 weeks Oculus is $399 (previously $599). You still need a dedicated VR-ready PC to make Oculus usable. Expect further price drops as there are also rumors that ...
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2017.07.07 Last Week in Digital Media

Here's what you may have missed in the shorter 4th of July week. Facebook is introducing household targeting, which as the name suggests, let's you target everyone in a household across each of their individual accounts. Household targeting will also work with custom audiences. Household targeting has a number of benefits. You could target holiday clothing/fashion if you know someone in the family has already booked a holiday; or you could reduce waste by not targeting everyone in a household with ads to subscribe to Hulu if you know someone already has a subscription. The feature will be available on ...
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2017.06.30 Last Week in Digital Media

Here's what you may have missed. An update I neglected to share last week, is that Netflix, is testing pre-roll promotional videos before you watch a show. The videos are limited to promotions for Netflix original content. It's a limited test at the moment, but also gives a good example of how advertising could one day work on the platform. Google's division that experiments with new products offerings (Area 120) released some experimental apps. The first is Uptime, which allows co-viewing and chats while watching YouTube without the need to be in the same room. Another Area 120 experiment announced ...
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2017.06.23 Last Week in Digital Media

Last week was #VidconUS2017, in fact it just wrapped up this Sunday. UM (via IPG) had a major presence across our clients and teams. Here's some highlights of things I heard during Vidcon from our clients, creators and teams: the mobile first generation is a mobile video first generation. They can't understand why someone would watch linear TV outside of major events - as the mobile is on-demand anytime, anywhere, anyplace. a client noted that YouTube skews older than they thought and it's clear that YouTube will keep building out older demos (just like what happened with Facebook, Instagram, etc) ...
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2017.06.16 Last Week in Digital Media

It's an exciting week ahead in media, with both Vidcon and Cannes happening, but what happened last week? Here's the news you may have missed: Over the weekend, Google Europe's General Counsel published an op-end in the FT and on the Google blog on four (4) additional steps being taken on brand safety. Broadly these are 1. tech/AI 2. people 3. tougher stance (including no ads, content pre-roll warnings, comments disabled) and 3. sponsoring voices for change. You can read the full op-ed and details here. Snapchat Spectacles 2.0 rumors are making the rounds again. VR and AR remain the ...
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