Joshua Lowcock publishes a weekly email newsletter for his colleagues summarizing the latest news in digital media, marketing and technology of the week. The email newsletter has been published for over 3 years. The Last Week in Digital Media blog has an archive of most old newsletters.
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The Last Week in Digital Media blog is currently published every Sunday afternoon U.S. EST (New York). There is no newsletter during major US holidays, vacation days, or in the event of a major business or personal conflict.
The Last Week in Digital Media Podcast has been retired. It was beta-tested in 2018 using a text to speech service. Old versions of the podcast are still available.
Hello Welcome to Last Week in Digital Media, here’s the news you may have missed: GENERAL Instagram will start testing hiding likes for some users in the US as soon as next week. As a reminder, Instagram already hides likes in Australia, Brazil, Canada, Ireland, Italy, Japan, and New Zealand. There is research to suggest changes like this are better for the health of users as well as the conversations on the platforms (including less radicalization). Making this a change brands and marketers should support even if it impacts organic and paid media performance. measurement company Nielsen is splitting into ...Read More
Hello Here’s your latest Last Week in Digital Media. POLITICAL ADVERTISING The debate about political advertising hit fever-pitch during the week. The opening gambit came from a Facebook OpEd on USA Today, defending their position and that “it shouldn’t be the gatekeeper”. Only to be overtaken by an announcement by Twitter CEO Jack Dorsey that they would end political advertising globally come November 22nd (joining Pinterest, LinkedIn, TikTok who have reached similar conclusions). This resulted in open challenges to Facebook to follow Twitter’s lead (#YourMoveZuck) but instead, Facebook publicly doubled down its decision to retain political advertising. All of this ...Read More
Hello! Here’s your Last week in Digital Media. Enjoy! ZUCKERBERG CONGRESSIONAL HEARING Mark Zuckerberg appeared at a hearing before the House Financial Services Committee. The 6-hour hearing (you can re-watch here) didn’t start well for Facebook, with the Chair of the Committee openly stating “you have opened up a serious discussion about whether Facebook should be broken up”. Zuckerberg’s opening statement (PDF link) tried to keep the focus on Libra but did touch on discrimination in advertising and diversity. The overall debate though went wide and beyond Libra covering topics such as China, censorship, election protection, misinformation, encryption, to Cambridge-Analytica ...Read More
Hello Here’s your unexpected Last Week in Digital Media. FACEBOOK / MARK ZUCKERBERG / FREE SPEECH Something that will be dissected for months to come, Mark Zuckerberg gave a speech at Georgetown University on the subject of free speech. The full transcript of the Zuckerberg’s speech can be found here. Zuckerberg positions Facebook as the “5th Estate” and in the speech is consistently pro-freedom of expression on Facebook. Zuckerberg notes that Facebook comes from a Western tradition, where freedom of expression is valued and compares it to the rise of China-based tech companies which come from a different world view ...Read More
Hello! Welcome to another Last Week in Digital Media, your feedback and thoughts are always welcome. Here’s the news you may have missed: GENERAL big news out of IPG during the week with the launch of Kinesso. For more details, you can read the write up on Forrester. some Instagram updates during the week. First, the removal of the “Following tab” which, if anything, is a step in the right direction when it comes to privacy on the app. Instagram also launched Create Mode, available in the Stories camera, that makes it easier to add GIFs, stickers, etc. to a ...Read More
Hey! Here’s your Last Week in Digital Media. GENERAL with holiday season approaching, Google is ramping up Google Shopping. The experience is been redesigned with changes that include a new personalized home page layout and the ability to track prices and be alerted to price drops. Also, Google is leveraging Google Lens to give “style ideas” - upload a photo or share a screenshot of an item of clothing and Google will surface results from across the web showing how other people have styled their look with the item. Instagram too has new shopping-related offerings including AR effects to try-on ...Read More
Hello Welcome to another Last Week in Digital Media. As always, welcome your feedback so contact me anytime. Here’s the news you may have missed. GENERAL Given it was AdWeek in New York there was a lot of news, some of which don’t have any official links that I can share so you’ll just have to trust me. Hulu hinted transactional ads are coming to their platform next year, where users can push information from an ad to their phone or interact via voice. Snapchat said that it has on average 203MM Daily Active Users (DAUs), spending 30mins per day ...Read More
Hello Welcome to another Last Week in Digital Media. As always, welcome your feedback so contact me anytime. Here’s the news you may have missed. GENERAL Given it was AdWeek in New York there was a lot of news, some of which does not have any official links that I can share so you’ll just have to trust me. Hulu hinted transactional ads are coming to their platform next year, where users can push information from an ad to their phone or interact via voice. Snapchat said that it has on average 203MM Daily Active Users (DAUs), spending 30mins per ...Read More