Joshua Lowcock publishes a weekly email newsletter for his colleagues summarizing the latest news in digital media, marketing and technology of the week. The email newsletter has been published for over 3 years. The Last Week in Digital Media blog has an archive of most old newsletters.
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Last week was the new/upfronts and the big news came from us via Magna and the announcement of a shift of $250M video spend to YouTube. A good signal to the marketplace that video has changed. Outside of our own news, there was an interesting undercurrent trend around "live" video - coming from Hulu, BuzzFeed and some rumors YouTube will offer a live service. If you think of this also in context of the twitter NFL deal and the more recently the Snapchat Olympics deal we could be starting to enter the era of OTT plays being more live TV-like vs on-demand. This week I also ...Read More
Lot's of news from last week! What happens in an internet minute? Excelacom published a great chat here with stats like 2.4M searches, 51,000 app downloads, 20.8M WhatsApp messages and a whole lot more. Charts like this are always useful for client presentations . The biggest news of the week was Facebook's quarterly results (Slideshare) announcement. Unlike the rest of the industry that disappointed Wall Street, Facebook posted Q1 revenue of $5.38B which is a 52% increase year on year and 82% of which came from mobile. Total monthly active users now sits at 1.65B. Facebook stock was up 10% in after ...Read More
Here's what happened this week. YouTube aunched their first 360 degree live video with D∆WN. This is more than a gimmick, 360 videos are critical to VR. If you missed the live stream, or want to check out other 360 videos on YouTube, head to the dedicated 360 channel. You will see videos from ABC News, Disney, Warner Bros, and Honda. All of whom have similarities with UM clients, so worth watching and learning more. Netflix shares took a hit this week despite outperforming market expectations, as forward looking comments revealed that subscriber numbers may be starting to stall. To counter this, ...Read More
Last week was the Facebook F8 developer conference. There have been more than enough write ups of the event, including from the IPG Lab. Here's the bullet point summary of what you need to know: bots - Facebook's platform for messenger bots is now available. Remember, UM has had great success already in this space with Goosebump's Slappy 10 year vision - Facebook's 10 year roadmap was published (useful for also framing client innovation discussions). The 10 year vision is AI, VR and connectivity. video - Facebook LiveStream and 360 video. This topic didn't get the hyped up media coverage of other topics, ...Read More
The biggest news of the week was on Tuesday, when twitter announced it had secured the rights (rumored $10MM license cost) to Thursday Night NFL games and would be the official OTT provider (they explicitly mentioned connected TVs). What stands out in this deal is it will be free, worldwide, whether you are logged into twitter or not (detailed in the press release). Making NFL games free regardless of login state is not in the best interests of stopping the decline in twitter user numbers. This, coupled with the fact twitter will only having access to 2-3minutes of local inventory video spots to sell in the ...Read More
Transparency is a hot topic in digital media, especially when it comes to programmatic. To help the programmatic industry be more transparent, the IAB published a Programmatic Fees Calculator. This is useful for a number of reasons. It will help encourage conversations about what makes up the cost of media, it's educational (showing just how complex programmatic can be), and of course, it brings greater transparency. The IAB also has a good PDF report that deconstructs the cost of a programmatic buy and explains who pays for what. Both the calculator and the PDF are useful reference points for programmatic conversations ...Read More
twitter turned 10 this week. If that seems amazing, keep in mind that Facebook is 12 and Google is 18. Or as I like to remind clients, for those turning 18 this year, they have have never known a world without Google. The Recording Industry Association of America (RIAA) released their 2015 year end report last week (PDF link). Streaming services now account for 34.3% of revenue (surpassing digital downloads). Paid subscriptions are actually higher than ad supported revenues. The full report is only 3 pages and is a quick, easy read. As you think about streaming audio services, worth keeping ...Read More
SXSW wrapped up last week. Outside of the VR and content conversations, the highlight was President Obama's keynote conversation which touched on the topic of encryption. Given a few days later the Guardian reported that Facebook, Google and Snapchat were working to extend encryption within apps/services, it seems the speech didn't drive the desired outcome. It's going to be challenging for citizens, industry and government to align on a unified position around this topic. Just over a month ago there was a meltdown by twitter users about the rumored introduction of an algorithmic timeline. Last week, Instagram made the switch to show "moments you ...Read More