Last Week in DigitalJoshua Lowcock publishes a weekly email newsletter for his colleagues summarizing the latest news in digital media, marketing and technology of the week. The email newsletter has been published for over 3 years. The Last Week in Digital Media blog has an archive of most old newsletters.

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The Last Week in Digital Media blog is currently published every Sunday afternoon U.S. EST (New York). There is no newsletter during major US holidays, vacation days, or in the event of a major business or personal conflict.

The Last Week in Digital Media Podcast has been retired. It was beta-tested in 2018 using a text to speech service. Old versions of the podcast are still available.



2016.07.22 Last Week in Digital Media

In the breaking news category (and yet to be confirmed at time of writing but may be confirmed by the time you read this), Verizon has emerged as the leading candidate to buy Yahoo! (according to Bloomberg). While the deal isn't finalized and may fall apart, if it goes through, it would add 200MM people to Verizon's monthly audience. It's quarterly financial results time of year. Of note, Netflix's results disappointed the market adding only 1.7MM subscribers (lower than their estimate of 2.5MM). Most analysts are citing subscription cost increases as a reason for the slowdown. It's hard to agree ...
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2016.06.24 Last Week in Digital Media – Vidcon Editorial

Unlike most of the senior people in the industry, I didn't attend Cannes. Aside from client meetings and work, last week I spent 2 days in Anaheim for Vidcon. What is Vidcon? Vidcon is an online video conference, now in its 7th year and dedicated to people who create and love online video - and by online video I mean primarily YouTube, Vine, and Snapchat. Vidcon is a cross between a fan event like Comic Con and and the early days of CES. On the fan side, this is where you can meet influencers like Glozell (4MM YouTube Subscribers) and ...
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2016.06.17 Last Week in Digital Media

Last week was a big week was E3 and Apple's Worldwide Developer Conference (WWDC), so there's plenty of news on that front and this week, is Cannes. I'll cover E3 and WWDC in this email, but given Cannes broad industry coverage, I'm instead going to refer you to the excellent Quartz Cannes Special Edition newsletter which I recommend you subscribe to for all Cannes related news. The big news last week was the announcement that Microsoft is buying LinkedIn for $26.2B. The expectation is this deal is that this is linked to Microsoft's cloud services, Skype, Cortain and Office 365 plans ...
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2016.06.10 Last Week in Digital Media

In breaking news on Friday, Gawker Media filed for Bankruptcy protection. Gawker recently lost a high profile court case and was ordered to pay $140MM in damages. Gawker owns a series of high profile blogs including Gawker, Gizmodo, Lifehacker, Jezebel, and Jalopnik. At the time of writing this, Ziff Davis has already put in offers for some of Gawker's assets. eMarketer is reporting that Snapchat is on track to have more users than twitter and Pinterest, growing 27% this year. While impressive, it won't be close to Facebook Messenger and eMarketer predicts FB Messenger will continue to outpace Snapchat's growth ...
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2016.06.03 Last Week in Digital Media

The big news of the week was the release of Mary Meeker's 2016 Internet Trends Report. The 216 slide deck available here is an important document in the digital VC community. Covering macro and global trends, some of the highlights include: global internet adoption is around 42%; the fact that Google and Facebook control 76% of the US digital advertising market; 20% of Google's Android Search comes from voice; 50% of consumers are "concerned" about how their data is being used for advertising; and an interesting breakdown of non-tech companies buying out tech companies. There's such a wealth of data and ...
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2016.05.20 Last Week in Digital Media

Google was I/O last week with plenty of news and announcements. As expected, the voice activated assistant space is heating up with, with Google announcing "Aptly". Aptly will power a new piece of hardware called "Home", an Amazon Echo/Alexa competitor.  No prices are yet announced, but you can pre-register your interest here. Also teased during I/O was "allo" and "duo" which are messaging and video messaging products, available this summer. What's notable about these apps is they also include smart assistant capabilities. VR also featured prominently in the IO announcements with a new platform called "Daydream", coming in Fall, this ...
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2016.05.13 Last Week in Digital Media

There was a moment of panic for smartphone owners this week, with a new mysterious icon appearing on their phones. In reality it was nothing to panic about, just a new logo for Instagram. A more relevant change was the introduction of Dynamic Ad Retargeting on Instagram. Similar to what is offered on Facebook, the units also include the ability to use Facebook Custom Audiences. These new ad products are useful for all UM clients. Facebook released a desktop client for WhatsApp, available on Mac and PC, it's a further step towards bringing WhatsApp towards a media offering. On the rumor ...
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2016.05.06 Last Week in Digital Media

Last week was the new/upfronts and the big news came from us via Magna and the announcement of a shift of $250M video spend to YouTube. A good signal to the marketplace that video has changed. Outside of our own news, there was an interesting undercurrent trend around "live" video - coming from Hulu, BuzzFeed and some rumors YouTube will offer a live service. If you think of this also in context of the twitter NFL deal and the more recently the Snapchat Olympics deal we could be starting to enter the era of OTT plays being more live TV-like vs on-demand. This week I also ...
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