Joshua Lowcock publishes a weekly email newsletter for his colleagues summarizing the latest news in digital media, marketing and technology of the week. The email newsletter has been published for over 3 years. The Last Week in Digital Media blog has an archive of most old newsletters.
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Like so many of you, I was overcome with emotions this week, or what one day medical professionals will call the 6 emotional stages of social media ?❤️???? (Like, Love, HaHa, Wow, Sad and Angry). Yes, after over a year of pilot testing, Facebook has launched "Reactions". What reactions means for advertisers is not as immediately subtle as you would expect. Right now, the Facebook algorithm treats any reaction the same, which means a person will see more of that content (even if it makes them angry or sad). The most immediate way for our clients to use reactions is to engage ...Read More
This year is shaping up as the year of battles between Facebook and Google. Facebook announced any publisher can publish Facebook Instant Articles from April 12. In the midst of this news, there were internet users reporting Google was experimenting with recommending articles directly in Chrome. As most publishers will tell you, Facebook is often surpassing Google in terms of traffic referrals - so no surprise Google is trying to re-assert itself. Rumors also surfaced during the week about Facebook Messenger will soon supporting advertising. I am going to repeat this sentiment later on, but messaging is going to be the next ...Read More
Like many of you, I was watching the Super Bowl when the email from Daryl Lee hit our inbox announcing that we were AdWeek's Global Media Agency of the Year. While some of us were reading the news, the rest of the country was watching the Super Bowl on OTT capable devices. Just how many? According to innovid, 60% of viewers! The full details are in a graphic here. If you don't click the link, the teaser is Roku counted for the lions share of OTT devices. In the midst of UM and Denver Bronco celebrations, media partner had news of their own this week. twitter ...Read More
There's always speculation someone will buy twitter and this week was no different. There was, however, anew rumor about twitter - that it is about to launch an algorithmic based timeline (similar to Facebook). This was rumor was shutdown as false over the weekend by their CEO (via a tweet). But not before the #RIPtwitter hashtag started trending. Meanwhile. Yahoo! finally confirmed after several months of rumors that they are looking for strategic alternatives (i.e. sale). While everyone was reacting to the twitter and Yahoo! news, Google and Facebook had one of the more interesting market announcements the week. Both Google and Facebook ...Read More
What an exciting week it has been, with UM declared AdAge's 2016 Agency of the Year and the team also winning the Sony Pictures US pitch. On the media partner front, twitter lost senior execs and there's rumors Google is going to get into consumer VR based on some recent job postings. The FCC also moved another step closer to unbundling cable boxes - great news for OTT offerings like Netflix.HBO Go. and Amazon Video (and even device makers like Roku) ...Read More
CES for 2016 has wrapped up. My CES favorite this year was the Owlet Smart Sock (no joke). This smart sock is for babies (well their parents), connects to your smartphone, and lets your know if your child's oxygen falls below a certain level and sends an alarm to your smartphone. At $249, the Owlet is not cheap but for parents, well if it delivers safety, peace of mind and ability to get a good nights sleep - it's priceless. The other stand out comes indirectly from Under Armour and not their $400 HealthBox wearable. It was the announcement that Under ...Read More