Joshua Lowcock publishes a weekly email newsletter for his colleagues summarizing the latest news in digital media, marketing and technology of the week. The email newsletter has been published for over 3 years. The Last Week in Digital Media blog has an archive of most old newsletters.
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The Last Week in Digital Media blog is currently published every Sunday afternoon U.S. EST (New York). There is no newsletter during major US holidays, vacation days, or in the event of a major business or personal conflict.
The Last Week in Digital Media Podcast has been retired. It was beta tested in 2018 using a text to speech service. Old versions of the podcast are still available.
Welcome back to Last Week in Digital Media, after a brief break, the newsletter is back. Here's the news you may have missed and I am also including some of the major headlines from the past few weeks. General twitter is experimenting with new features (announced in a tweet by a twitter Product Manager) to make the platform more conversational. This includes threaded conversations and presence (so you can see who is online). There are also reports twitter is testing an "unfollow" feature. Snapchat has a new CMO, Kristin O'Hara, formerly of Warner Media. The appointment of O'Hara is a ...Read More
Here's the news you may have missed: General Following on from last week, twitter suspended Alex Jones for a week. twitter cited a breach of the rules, but it also happened to coincide with a move by Shannon Coulter, an online activist, who encouraged users to block Fortune 500 companies on twitter via a shared blacklist (50,000 people signed up). Amazon wants to build a YouTube competitor using twitch. Reported by Bloomberg, influencers and celebrities are apparently being offered upfront guarantees if they stream live a minimum number of hours and days per week. The UK's Competition and Marketings Authority (CMA) are investigating influencer and celebrity social media disclosures around commercial relationships. It's a good reminder that ...Read More
Editorial The biggest moment digital media moment of the year occurred last week (bigger than GDPR), when Apple, Facebook, Pinterest, Spotify and YouTube removed pages and content published by Infowars. It was finally an acknowledgment that platforms need to exercise the same sort of editorial controls as publishers. The hold-out was twitter. Twitter's CEO defended their inaction, saying he wouldn't take "one-off short-term feel-good actions" and journalists should fake check / refute fake news. The latter comment was not without controversy, but CNN took up the challenge and published a detailed investigation of all the times Infowars has violated twitter's terms of service ...Read More
Here's all the news you may have missed: General App analytics company AppAnnie has released a report of the most downloaded iOS apps of all time (registration required). The #1 game of all time is Candy Crush (which offers video ads) but the Top app of all time is Facebook. Overall, Facebook and Google-owned app dominate 1-6; followed by 7. Snapchat, 8. Skype, 9. WeChat and 10. QQ. YouTube has updated their video player to better support vertical video. Video playback actually will automatically adjust to the best aspect ratio for the video. There's a good read on Techcrunch about the "Stories" format ...Read More
It's Q2 reporting season, so amongst the last week in digital media news, I'll also provide a bit more details on Alphabet an, Facebook's Q2 Results as they tell very different stories about consumers and digital advertising. Alphabet Q2 Results Alphabet reported better than expected Q2 results (full details). Revenue US$32.7B, a 26% increase on a year ago. Advertising counted for the bulk of the revenue at $28B (up 24% on a year ago) Earnings Per Share (EPS) $4.54 including the EU fine ($11.75 without) Paid Clicks increased 58%; average money that Google receives on a click fell 22% Shares were ...Read More
In case you missed it 😊 🌎 😀 ☀️ or Happy World Emoji Day! Over 150 new emoji will be coming this year, you can check them out here. Of course, there was bigger news than emoji's, so here's all the news you may have missed. General The biggest news of the week is EU fining Google €4.34 billion for breach of EU antitrust laws "for illegal practices regarding Android mobile devices to strengthen dominance of Google's search engine". At the heart of the complaint is bundling Google Search, Play Store, and making payments/restricting device makers from non-Google alternatives. Google will appeal ...Read More
Yes, there was no blog post last week. Everything is OK, just the 4th of July holiday slowed the news cycle. IPG Acxiom The biggest news last week was IPG's acquisition of Acxiom Marketing Services (AMS). There will be a lot of internal communications about this over the coming weeks and months. The deal is best understood as strengthening IPGs position in data ownership, specifically around data ethics and privacy; global scale; and proven reputation in data-driven marketing. Arun Kumar, IPGs Chief Marketing and Data Tech. Officer gave a great Q&A on AdExchanger about how the deal will supercharge IPG's first-party ...Read More
Happy 4th of July week! Here's all the digital media news you may have missed: General It's the end of an era, with Google retiring the Doubleclick name, replacing it with "Google Marketing Platform". Announced in this blog post, the change sees tighter integration of Google's Analytics platform (Analytics 360) and essentially deletes "Doubleclick" and appends "360" to every product name. Google will be providing more details on the change during a live stream on July 10 (sign up to watch here). Instagram has released a 48page best practices handbook (PDF) for creators with a focus on IGTV and how to create ...Read More