Blog

Joshua Lowcock publishes a weekly email newsletter for his colleagues summarizing the latest news in digital media, marketing and technology of the week. The email newsletter has been published for over 2 years. The Last Week in Digital Media blog has an archive of most old newsletters.

Copies of the Last Week in Digital Media email are published as a blog on this page, primarily so there is a fully searchable archive. Use the search box to the right (it will search the whole site, not just the newsletters). There are ads on the search results pages (Google requirement) so you may need to scroll down for actual results content.

The Last Week in Digital Media blog is currently published every Sunday afternoon U.S. EST (New York). There is no newsletter during major US holidays, vacation days, or in the event of a major business or personal conflict.

The Last Week in Digital Media Podcast is currently in beta. If you’re interested in hearing the news, head over to the podcast page. I am using a text to speech service to create the podcast, so it’s not human but it does work.

Last Week in Digital

 


2017.11.03 Last Week in Digital Media

Industry & Partner News Facebook is testing a new feature called "Sets" which are Pinterest type collections of posts, links, videos and more. This is only available as a very limited test for some users. Nielsen continues to build out their Nielsen Marketing Cloud and is now using Gracenote TV data connected with the Exelate (Nielsen's DMP) to provide cross platform TV targeting. Enabling the targeting of audiences exposed to TV ads with digital advertising. Facebook, Google, and twitter testified before Congress during the week about Russian-backed advertising interference during the US election. Mashable has a good timeline of the ...
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2017.10.27 Last Week in Digital Media

It's almost a 2 years since I started this blog and update, so experimenting with a new look. This involves grouping the news around topics. Topics will change week to week based on news of the week. Now here's the news you might have missed during the week: Industry & Partner News Facebook is testing a news feed without publishers, breaking publishers into a separate feed where they'd have to pay to get promoted in your main feed. Currently being tested outside the US, it is already reported to be having a negative impact on publisher traffic. Whether this test will ...
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2017.10.20 Last Week in Digital Media

Here's all the news you may have missed: Perhaps the biggest news of the week is that there is now a bill before Congress to regulate political advertising on Facebook and Google in the same way as other media publishers. The bill (called the Honest Ads Act) is sponsored by representatives from both US political parties and would require disclosure of the advertising, targeting and spend used for a political ad. This is hot on the heels of an announcement last week by the UK Office of Communications (Ofcom) that they are reviewing the prospect of classifying Facebook and Google as publishers not ...
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2017.10.13 Last Week in Digital Media

Here's the industry news you may have missed: Facebook held their Oculus Connect conference during the week. Lots of updates, but the major one is that there will be a standalone $199 Oculus Go (vs $399 for the current version that also requires a PC). You can register to be notified when it's available. This matters because Google is bringing the same sort of product to market by this holiday season, all of which should drive broad consumer adoption of VR. Other VR news from Oculus Connect includes VR venues so that there can be shared experiences for concerts, sports and other ...
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2017.10.06 Last Week in Digital Media

Onto the news you may have missed: Google held their Pixel 2 event and announced more than just phones. The Verge has a good summary of all of the Pixel event announcements. The highlights you need to know include Pixel Buds, bluetooth earphones that can automatically translate languages; Google Home Mini, a hockey puck sized Google Home; and Google Clips an AI and machine learning powered camera that you can put anywhere and it will automatically take interesting pictures. WhatsApp introduced a beta of their own Emoji keyboard in the Android app. The emojis are near identical to the iOS ...
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2017.09.29 Last Week in Digital Media

Here's the news from last week: twitter is testing 280 character limits for some users. If you're not part of the official test, you can use some browser scripts to get access provided you are tweeting via the twitter.com website. Some brands have already started experimenting. (The above was all said in under 280 characters, it would have stopped at the red get in 140). instagram has 500MM daily active users, which means some of the negative behaviors on the internet can detract from the service. In response this, Instagram is adding comment moderation tools to help curb abuse on ...
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The coming post-mobile world: LTE Smartwatches and the Age of Assistance

by Joshua Lowcock September 24, 2017 It’s been ten (10) years since the release of the iPhone and five (5) years since Facebook’s pivot to mobile. We have collectively witnessed mobile transform categories and industries from photography (Instagram) to music (Spotify); to banking (ApplePay) and transportation (Uber). From a media perspective, mobile first has become an accepted maxim and statistics that 50% of YouTube is mobile don’t even raise an eyebrow. Which is why, in September 2017, during Apple’s Keynote, there was a product announcement that signified we are entering the post-mobile era. This announcement has the potential to be ...
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2017.09.22 Last Week in Digital Media

Here's the news you may have missed : Instagram has added the ability to use face filters in live broadcasts. The feature is rolling out globally over the next few weeks. While no ad opportunities are available yet, it may prove useful for branding events where live streaming is popular (concerts, sports, festivals, etc). Google acquired part of HTC, a handset manufacturer who made the most recent Pixel phone. This is not the first time Google made the move into hardware, acquiring Motorola Mobility in 2012, only to offload it in 2014. So don't read too much into this, it could ...
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