Joshua Lowcock publishes a weekly email newsletter for his colleagues summarizing the latest news in digital media, marketing and technology of the week. The email newsletter has been published for over 3 years. The Last Week in Digital Media blog has an archive of most old newsletters.
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It's a big week ahead, with Vidcon and Cannes putting the spotlight on video, content, and creativity. Looking forward to being able to share all of the news from these industry events next week. Until then, here's all the news you may have missed from last week (and there is a lot of news!). General Net Neutrality is officially dead although Washington State enacted a law providing their Net Neutrality law. If you want a refresher on what it all means, there's a good write-up on Mashable. Snapchat has finally released their developer kit "Snapkit". The kit covers Creative (filters, links, stickers); Login ...Read More
This article was originally published on Campaign US, June 15, 2018. A version of this article was also published on Think With Google, June 19, 2018. YouTube, creators, and fan communities have transformed the definition of "premium content." Brands and agencies can either adjust to this new reality, or they can be left behind, argues Joshua Lowcock of UM Worldwide. Last year, we advised our clients (and all of you) to skip Cannes for VidCon. Many brands — the likes of LEGO, Sony, and Johnson & Johnson — listened, and instead of mingling with creatives on a French beach, they ...Read More
Here's all the news in digital media you may have missed last week: General Apple held their Worldwide Developer Conference (WWDC). There were some not-so-subtle digs at Facebook and tracking (see this photo). The IPG Media Lab has a great write up on what brand marketers need to know from WWDC across everything from AR, Siri, Memoji (Apple's take on Bitmoji) to Apple's stance on ad tracking and life-digital balance. There's a good behind-the-scenes read on the WSJ about the conflict between WhatsApp founders and Facebook. It seems there was a lot of debate on both sides about advertising on WhatsApp ...Read More
It's a milestone week. This week marks the 100th edition of this blog post! Thank you for continuing to read this, for your feedback and comments, and support. It's appreciated. Now onto the news. General a rumor doing the rounds is that Snapchat will be offering a developer platform called "Snapkit". This would include the ability to login with Snapchat on 3rd party services, use Bitmoji, and even integrate with Snap's camera. If the rumor is true, this is long overdue as Snapchat has studiously ignored developers compared to every major tech. company. recode's Code Conference revealed some interesting news about Hulu, ...Read More
Here's the digital media news from last week: General the US Treasury Secretary has urged the Justice Department to review the power that companies like Google have over the US economy. The request comes shortly after a 60minute story about Google. Evidence of the growing OTT ad market, Roku confirmed that last quarters revenue from software license and advertising exceeded their hardware revenue. Instagram now lets users mute posts and stories without unfollowing accounts (and when you mute someone, they don't know). The change is rolling out over the next couple of weeks so you might not see the impact or ...Read More
Onto the news: General Facebook has released the "Youth Portal". It's a "your guide to all things Facebook... from people your age, in their own voices". The site is intended to help younger people make more informed decisions about data, privacy, and social media. The content isn't necessarily bad, but calling it "Youth Portal" is hardly the best way to market a product to teen audiences (and has been met with some cynicism). Net Neutrality got a surprise boost, with the US Senate voting 52-47 to disapprove the FCC ruling to replace net neutrality rules. It still needs to pass ...Read More
Here's all the news you may have missed: Google I/O Google's annual developer conference occurred during the week and the IPG Media Lab has a good write up or you can watch the keynote edited down to 14mins. Highlights include: the most amazing (and terrifying) demo was Google Duplex, which is "coming soon" and would let Google Assistant make real calls to people to schedule tasks like dinner reservations. A mixture of AI/Machine Learning the computer-generated voice even mimics human speech with slang, pauses, and other tics. Watch the demo video here. Duplex has significant brand implications (not to mention ethical questions) - ...Read More
Here's all the news you may have missed. Facebook F8 Facebook's F8 Developer Conference occurred last the week and the IPG Media Lab has a detailed write-up, as well as good photos of key presentation slides. I am only providing details of updates that immediately impact clients, brands, and advertisers. Facebook App and Bot approvals are now back, so if your client has an app or bot releases on hold, they can now re-apply for approval. This does not mean that the audit of historical apps has been completed (this is still in progress). Media and marketing opportunities didn't get a specific mention ...Read More