Joshua Lowcock publishes a weekly email newsletter for his colleagues summarizing the latest news in digital media, marketing and technology of the week. The email newsletter has been published for over 3 years. The Last Week in Digital Media blog has an archive of most old newsletters.
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The Last Week in Digital Media blog is currently published every Sunday afternoon U.S. EST (New York). There is no newsletter during major US holidays, vacation days, or in the event of a major business or personal conflict.
The Last Week in Digital Media Podcast has been retired. It was beta-tested in 2018 using a text to speech service. Old versions of the podcast are still available.
Here's all the news you may have missed: GENERAL The IPG Media Lab published their 2018 Outlook, highlighting the 4 big trends: all culture is digital; the path ahead for retail; the battle for the home; and brand trust. Snapchat's quarterly results came out and they outperformed investor expectations. Revenue and Daily Active Users (DAUs) were up - DAUs up 18%. 90% of Snapchat's ads are now bought programmatically. During the week, Snapchat also introduced a new way for anyone to create their own custom face lenses. NBC will live-stream part of the Winter Olympics within the Snapchat app. It is ...Read More
Hope you had a good weekend, here's the news you may have missed: GENERAL TapAd is exiting the media side of the ad industry, with the media business moving over to Brand Networks. TapAd will focus on their device graph, cross-device and identity products. Google's acquisition of part of HTC completed during the week. Now that it has completed, expect more Google-branded mobile hardware. The WSJ (Paywall) published a good article on the size and scale of Amazon's Ad Business. Based on JP Morgan estimates, Amazon's worldwide ad business sits at $2.8B, bigger than twitter ($2B) and Snap ($.08B); just ...Read More
Here's the news you may have missed: GENERAL A rumor doing the rounds last Friday is that Salesforce is in talks to acquire twitter. This is not the first time rumors have swirled on such a deal before going nowhere. twitter now lets brands sponsor twitter moments. Sponsored moments can include all the usual twitter targeting, as well as branding the moment and in-stream advertising. Snapchat will now let users share stories outside of Snapchat. The feature is available in Australia and Canada (markets that have test access to the new Snapchat app). Stories shared outside of the app will be available ...Read More
Here's the digital media news you may have missed last week: General While everyone was focused on CES, Major League Gaming (MLG) launched their Overwatch League season. In proof that eSports can reach an audience, over 10 million people (globally) watched over 4 days. It's worth checking out, as MLG have been really good at building, branding local and national team franchises. A week ago, Facebook upset publishers with changes to the news feed. Maybe a coincidence, maybe not, but Snap now a content platforms lead and has started publisher outreach. This includes a publisher summit. As details firm up, expect ...Read More
CES 2018 has come and gone and there is a lot of news. I won't go into all of the detail, as the IPG Media Lab blog has great recaps of each day, trend observations and more. What was unmissable was the significant presence of Google, specifically the Google Home/Assistant. Despite Google's booth being (temporarily) flooded out - it's clear that there is an earnest battle for the home around voice assistants. So it's important to be actively thinking now what opportunities voice will unlock in media and marketing. But there's more to last week than CES, here's the news ...Read More
Here's all the news that you might have missed over the holiday break and the first week back. Industry News Rumors are swirling that Amazon is about to introduce advertising on Alexa/Echo devices. Amazon has denied this saying such rumors are false and ill-informed. But the definition of "advertising" on Alexa/Echo is very broad and could be anything from sponsored messages in 3rd party audio or video, which may not technically be ads delivered by Amazon. Facebook continues to leverage Instagram to battle Snapchat. The latest development is a test that lets Instagram users post stories directly to WhatsApp. The ...Read More
Here's the news you may have missed: Industry News YouTube released their Top 10 Ads of the year. The most viewed ad of the year was from Samsung in India. An interesting trend is that the top videos are actually (on average) longer in length than the Top 10 of last year. Instagram is testing a standalone messaging app called Direct. It's being tested in 6 markets Chile, Israel, Italy, Portugal, Turkey, and Uruguay and is available on iOS and Android. The app opens to the camera by default - so it's another move by Facebook on Snapchat. News Corp has launched News ...Read More
Since I missed a week with the Thanksgiving break, this week it's 2 weeks for the price of 1. Industry News Co-Founder and CEO of Snapchat, Evan Spiegel, wrote an op-ed on Axios on how Snapchat wants to separate social from media and gave perspective on what role Snapchat fulfills in both (and Spiegel takes issue with brand messages getting interfused into news from friends). It's worth a read. Especially as it gives indirect insights on how brands and advertising need to operate on Snap. Snapchat is getting smarter with filters, now offering object recognition filters. So if the Snap was ...Read More