Joshua Lowcock publishes a weekly email newsletter for his colleagues summarizing the latest news in digital media, marketing and technology of the week. The email newsletter has been published for over 3 years. The Last Week in Digital Media blog has an archive of most old newsletters.
Copies of the Last Week in Digital Media email are published as a blog on this page, primarily so there is a fully searchable archive. Use the search box to the right (it will search the whole site, not just the newsletters). There are ads on the search results pages (Google requirement) so you may need to scroll down for actual results content.
The Last Week in Digital Media blog is currently published every Sunday afternoon U.S. EST (New York). There is no newsletter during major US holidays, vacation days, or in the event of a major business or personal conflict.
The Last Week in Digital Media Podcast has been retired. It was beta tested in 2018 using a text to speech service. Old versions of the podcast are still available.
Here's all the news you may have missed: Perhaps the biggest news of the week is that there is now a bill before Congress to regulate political advertising on Facebook and Google in the same way as other media publishers. The bill (called the Honest Ads Act) is sponsored by representatives from both US political parties and would require disclosure of the advertising, targeting and spend used for a political ad. This is hot on the heels of an announcement last week by the UK Office of Communications (Ofcom) that they are reviewing the prospect of classifying Facebook and Google as publishers not ...Read More
Here's the industry news you may have missed: Facebook held their Oculus Connect conference during the week. Lots of updates, but the major one is that there will be a standalone $199 Oculus Go (vs $399 for the current version that also requires a PC). You can register to be notified when it's available. This matters because Google is bringing the same sort of product to market by this holiday season, all of which should drive broad consumer adoption of VR. Other VR news from Oculus Connect includes VR venues so that there can be shared experiences for concerts, sports and other ...Read More
Onto the news you may have missed: Google held their Pixel 2 event and announced more than just phones. The Verge has a good summary of all of the Pixel event announcements. The highlights you need to know include Pixel Buds, bluetooth earphones that can automatically translate languages; Google Home Mini, a hockey puck sized Google Home; and Google Clips an AI and machine learning powered camera that you can put anywhere and it will automatically take interesting pictures. WhatsApp introduced a beta of their own Emoji keyboard in the Android app. The emojis are near identical to the iOS ...Read More
Here's the news from last week: twitter is testing 280 character limits for some users. If you're not part of the official test, you can use some browser scripts to get access provided you are tweeting via the twitter.com website. Some brands have already started experimenting. (The above was all said in under 280 characters, it would have stopped at the red get in 140). instagram has 500MM daily active users, which means some of the negative behaviors on the internet can detract from the service. In response this, Instagram is adding comment moderation tools to help curb abuse on ...Read More
by Joshua Lowcock September 24, 2017 It’s been ten (10) years since the release of the iPhone and five (5) years since Facebook’s pivot to mobile. We have collectively witnessed mobile transform categories and industries from photography (Instagram) to music (Spotify); to banking (ApplePay) and transportation (Uber). From a media perspective, mobile first has become an accepted maxim and statistics that 50% of YouTube is mobile don’t even raise an eyebrow. Which is why, in September 2017, during Apple’s Keynote, there was a product announcement that signified we are entering the post-mobile era. This announcement has the potential to be ...Read More
Here's the news you may have missed : Instagram has added the ability to use face filters in live broadcasts. The feature is rolling out globally over the next few weeks. While no ad opportunities are available yet, it may prove useful for branding events where live streaming is popular (concerts, sports, festivals, etc). Google acquired part of HTC, a handset manufacturer who made the most recent Pixel phone. This is not the first time Google made the move into hardware, acquiring Motorola Mobility in 2012, only to offload it in 2014. So don't read too much into this, it could ...Read More
think with Google live Wednesday, 9/20 at 1pmET, think with Google will host a live Q&A on social between Bethany Poole, Director, Ads Marketing and Joshua Lowcock, EVP and chief digital officer at UM, on how mobile is changing consumer behavior and what these shifts mean for marketers. Viewers can tune in via Facebook Live. This is open to everyone (UM, clients and the public). The news of the week: Apple announced new iPhone's, a new Apple Watch and AppleTV device. None of which you probably missed, and if you did - there's good perspectives on the IPG Media Lab site ...Read More
After a brief hiatus, the newsletter is back! Sharing updates from last week and also some of the more noteworthy news from the past few weeks. Linked In has officially launched their Audience Network product. The product has been in beta for several months. The Linked In Audience Network lets your reach professionals based on their Linked In profile across the open web.. Yelp has also made available a Local Audiences product. Data points available include not only geographic data but also brand and category interests. Like Linked In, audiences can be targeted on the open web. Proof that eSports is gaining ...Read More