Joshua Lowcock publishes a weekly email newsletter for his colleagues summarizing the latest news in digital media, marketing and technology of the week. The email newsletter has been published for over 3 years. The Last Week in Digital Media blog has an archive of most old newsletters.
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The Last Week in Digital Media blog is currently published every Sunday afternoon U.S. EST (New York). There is no newsletter during major US holidays, vacation days, or in the event of a major business or personal conflict.
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Here's the news you may have missed: Industry News YouTube released their Top 10 Ads of the year. The most viewed ad of the year was from Samsung in India. An interesting trend is that the top videos are actually (on average) longer in length than the Top 10 of last year. Instagram is testing a standalone messaging app called Direct. It's being tested in 6 markets Chile, Israel, Italy, Portugal, Turkey, and Uruguay and is available on iOS and Android. The app opens to the camera by default - so it's another move by Facebook on Snapchat. News Corp has launched News ...Read More
Since I missed a week with the Thanksgiving break, this week it's 2 weeks for the price of 1. Industry News Co-Founder and CEO of Snapchat, Evan Spiegel, wrote an op-ed on Axios on how Snapchat wants to separate social from media and gave perspective on what role Snapchat fulfills in both (and Spiegel takes issue with brand messages getting interfused into news from friends). It's worth a read. Especially as it gives indirect insights on how brands and advertising need to operate on Snap. Snapchat is getting smarter with filters, now offering object recognition filters. So if the Snap was ...Read More
Here's the news from last week: Partner / Industry News starting with something that is already confirmed as not happening. There were rumors early in the week that Amazon was going to launch an ad-supported version of Amazon Prime Video. But this rumor was shut down by Amazon, telling the Verge that "We have no plans to create a free, ad-supported version of Prime Video.” in a potential sign of publisher consolidation, Mashable sold for about $50MM to Ziff Davis. Bloomberg reports that the owners and investors behind Uproxx and Defy have appointed bankers and are also considering a sale. Facebook is ...Read More
Here's all the news you may have missed. Industry & Partner News as we honor Veterans Day, in China 11/11 is Single's Day - a shopping event bigger than Black Friday, with Alibaba selling $25B in merchandise volume. Of note, over 90% of sales came via mobile devices. the biggest news of the week was the almost $1B acquisition of musical.ly by toutiao, a Chinese AI-powered news aggregator. While it might seem surprising that it musical.ly was acquired by a Chinese internet company, it's worth keeping in mind that musical.ly is actually a Chinese social network based in Shanghai that has ...Read More
Industry & Partner News Facebook is testing a new feature called "Sets" which are Pinterest type collections of posts, links, videos and more. This is only available as a very limited test for some users. Nielsen continues to build out their Nielsen Marketing Cloud and is now using Gracenote TV data connected with the Exelate (Nielsen's DMP) to provide cross platform TV targeting. Enabling the targeting of audiences exposed to TV ads with digital advertising. Facebook, Google, and twitter testified before Congress during the week about Russian-backed advertising interference during the US election. Mashable has a good timeline of the ...Read More
It's almost a 2 years since I started this blog and update, so experimenting with a new look. This involves grouping the news around topics. Topics will change week to week based on news of the week. Now here's the news you might have missed during the week: Industry & Partner News Facebook is testing a news feed without publishers, breaking publishers into a separate feed where they'd have to pay to get promoted in your main feed. Currently being tested outside the US, it is already reported to be having a negative impact on publisher traffic. Whether this test will ...Read More
Here's all the news you may have missed: Perhaps the biggest news of the week is that there is now a bill before Congress to regulate political advertising on Facebook and Google in the same way as other media publishers. The bill (called the Honest Ads Act) is sponsored by representatives from both US political parties and would require disclosure of the advertising, targeting and spend used for a political ad. This is hot on the heels of an announcement last week by the UK Office of Communications (Ofcom) that they are reviewing the prospect of classifying Facebook and Google as publishers not ...Read More
Here's the industry news you may have missed: Facebook held their Oculus Connect conference during the week. Lots of updates, but the major one is that there will be a standalone $199 Oculus Go (vs $399 for the current version that also requires a PC). You can register to be notified when it's available. This matters because Google is bringing the same sort of product to market by this holiday season, all of which should drive broad consumer adoption of VR. Other VR news from Oculus Connect includes VR venues so that there can be shared experiences for concerts, sports and other ...Read More