Joshua Lowcock publishes a weekly email newsletter for his colleagues summarizing the latest news in digital media, marketing and technology of the week. The email newsletter has been published for over 3 years. The Last Week in Digital Media blog has an archive of most old newsletters.
If you want to subscribe to Last Week in Digital Media and get it in your inbox, subscribe to Last Week in Digital Media at substack. The subscription costs $5 per month or $50 per year.
Copies of the Last Week in Digital Media email are published as a blog on this page, primarily so there is a fully searchable archive. Use the search box to the right (it will search the whole site, not just the newsletters). There are ads on the search results pages (Google requirement) so you may need to scroll down for actual results content.
The Last Week in Digital Media blog is currently published every Sunday afternoon U.S. EST (New York). There is no newsletter during major US holidays, vacation days, or in the event of a major business or personal conflict.
The Last Week in Digital Media Podcast has been retired. It was beta-tested in 2018 using a text to speech service. Old versions of the podcast are still available.
Onto the news you may have missed: Google held their Pixel 2 event and announced more than just phones. The Verge has a good summary of all of the Pixel event announcements. The highlights you need to know include Pixel Buds, bluetooth earphones that can automatically translate languages; Google Home Mini, a hockey puck sized Google Home; and Google Clips an AI and machine learning powered camera that you can put anywhere and it will automatically take interesting pictures. WhatsApp introduced a beta of their own Emoji keyboard in the Android app. The emojis are near identical to the iOS ...Read More
Here's the news from last week: twitter is testing 280 character limits for some users. If you're not part of the official test, you can use some browser scripts to get access provided you are tweeting via the twitter.com website. Some brands have already started experimenting. (The above was all said in under 280 characters, it would have stopped at the red get in 140). instagram has 500MM daily active users, which means some of the negative behaviors on the internet can detract from the service. In response this, Instagram is adding comment moderation tools to help curb abuse on ...Read More
by Joshua Lowcock September 24, 2017 It’s been ten (10) years since the release of the iPhone and five (5) years since Facebook’s pivot to mobile. We have collectively witnessed mobile transform categories and industries from photography (Instagram) to music (Spotify); to banking (ApplePay) and transportation (Uber). From a media perspective, mobile first has become an accepted maxim and statistics that 50% of YouTube is mobile don’t even raise an eyebrow. Which is why, in September 2017, during Apple’s Keynote, there was a product announcement that signified we are entering the post-mobile era. This announcement has the potential to be ...Read More
Here's the news you may have missed : Instagram has added the ability to use face filters in live broadcasts. The feature is rolling out globally over the next few weeks. While no ad opportunities are available yet, it may prove useful for branding events where live streaming is popular (concerts, sports, festivals, etc). Google acquired part of HTC, a handset manufacturer who made the most recent Pixel phone. This is not the first time Google made the move into hardware, acquiring Motorola Mobility in 2012, only to offload it in 2014. So don't read too much into this, it could ...Read More
think with Google live Wednesday, 9/20 at 1pmET, think with Google will host a live Q&A on social between Bethany Poole, Director, Ads Marketing and Joshua Lowcock, EVP and chief digital officer at UM, on how mobile is changing consumer behavior and what these shifts mean for marketers. Viewers can tune in via Facebook Live. This is open to everyone (UM, clients and the public). The news of the week: Apple announced new iPhone's, a new Apple Watch and AppleTV device. None of which you probably missed, and if you did - there's good perspectives on the IPG Media Lab site ...Read More
After a brief hiatus, the newsletter is back! Sharing updates from last week and also some of the more noteworthy news from the past few weeks. Linked In has officially launched their Audience Network product. The product has been in beta for several months. The Linked In Audience Network lets your reach professionals based on their Linked In profile across the open web.. Yelp has also made available a Local Audiences product. Data points available include not only geographic data but also brand and category interests. Like Linked In, audiences can be targeted on the open web. Proof that eSports is gaining ...Read More
Before I begin, a correction to last week. I incorrectly said that Instagram was introducing public stories. It is Facebook that is introducing public stories. Instagram stories have always been public. the UK Government published a statement of intent on data protection which would make it a criminal offense to re-identify anonymized data. There is a 30 page PDF document available. While it may not seem relevant to the US, European and UK Privacy laws can have an impact in the US if you are working with European based media partners or servers are based in Europe. Please note, this ...Read More
Here's a wrap of last week in digital media. In the update last week, I neglected to mention that during Facebook's Q2 earnings update, there was mention of Facebook bringing 6 second videos to market. This would align Facebook with YouTube and Fox who are also offering 6 second spots. The big news of the week was Discovery's offer to buy Scripps for $11.9B. There is plenty of coverage across WSJ and the New York Times with various perspectives (better audiences, scale, new streaming player, to a sign cable is dead without mergers). The deal is subject to regulatory approval and, if approved, wouldn't close until early 2018. A Doubleclick update you need to know is ...Read More