Joshua Lowcock publishes a weekly email newsletter for his colleagues summarizing the latest news in digital media, marketing and technology of the week. The email newsletter has been published for over 3 years. The Last Week in Digital Media blog has an archive of most old newsletters.
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Here's the digital media news you may have missed last week: General While everyone was focused on CES, Major League Gaming (MLG) launched their Overwatch League season. In proof that eSports can reach an audience, over 10 million people (globally) watched over 4 days. It's worth checking out, as MLG have been really good at building, branding local and national team franchises. A week ago, Facebook upset publishers with changes to the news feed. Maybe a coincidence, maybe not, but Snap now a content platforms lead and has started publisher outreach. This includes a publisher summit. As details firm up, expect ...Read More
CES 2018 has come and gone and there is a lot of news. I won't go into all of the detail, as the IPG Media Lab blog has great recaps of each day, trend observations and more. What was unmissable was the significant presence of Google, specifically the Google Home/Assistant. Despite Google's booth being (temporarily) flooded out - it's clear that there is an earnest battle for the home around voice assistants. So it's important to be actively thinking now what opportunities voice will unlock in media and marketing. But there's more to last week than CES, here's the news ...Read More
Here's all the news that you might have missed over the holiday break and the first week back. Industry News Rumors are swirling that Amazon is about to introduce advertising on Alexa/Echo devices. Amazon has denied this saying such rumors are false and ill-informed. But the definition of "advertising" on Alexa/Echo is very broad and could be anything from sponsored messages in 3rd party audio or video, which may not technically be ads delivered by Amazon. Facebook continues to leverage Instagram to battle Snapchat. The latest development is a test that lets Instagram users post stories directly to WhatsApp. The ...Read More
Here's the news you may have missed: Industry News YouTube released their Top 10 Ads of the year. The most viewed ad of the year was from Samsung in India. An interesting trend is that the top videos are actually (on average) longer in length than the Top 10 of last year. Instagram is testing a standalone messaging app called Direct. It's being tested in 6 markets Chile, Israel, Italy, Portugal, Turkey, and Uruguay and is available on iOS and Android. The app opens to the camera by default - so it's another move by Facebook on Snapchat. News Corp has launched News ...Read More
Since I missed a week with the Thanksgiving break, this week it's 2 weeks for the price of 1. Industry News Co-Founder and CEO of Snapchat, Evan Spiegel, wrote an op-ed on Axios on how Snapchat wants to separate social from media and gave perspective on what role Snapchat fulfills in both (and Spiegel takes issue with brand messages getting interfused into news from friends). It's worth a read. Especially as it gives indirect insights on how brands and advertising need to operate on Snap. Snapchat is getting smarter with filters, now offering object recognition filters. So if the Snap was ...Read More
Here's the news from last week: Partner / Industry News starting with something that is already confirmed as not happening. There were rumors early in the week that Amazon was going to launch an ad-supported version of Amazon Prime Video. But this rumor was shut down by Amazon, telling the Verge that "We have no plans to create a free, ad-supported version of Prime Video.” in a potential sign of publisher consolidation, Mashable sold for about $50MM to Ziff Davis. Bloomberg reports that the owners and investors behind Uproxx and Defy have appointed bankers and are also considering a sale. Facebook is ...Read More
Here's all the news you may have missed. Industry & Partner News as we honor Veterans Day, in China 11/11 is Single's Day - a shopping event bigger than Black Friday, with Alibaba selling $25B in merchandise volume. Of note, over 90% of sales came via mobile devices. the biggest news of the week was the almost $1B acquisition of musical.ly by toutiao, a Chinese AI-powered news aggregator. While it might seem surprising that it musical.ly was acquired by a Chinese internet company, it's worth keeping in mind that musical.ly is actually a Chinese social network based in Shanghai that has ...Read More
Industry & Partner News Facebook is testing a new feature called "Sets" which are Pinterest type collections of posts, links, videos and more. This is only available as a very limited test for some users. Nielsen continues to build out their Nielsen Marketing Cloud and is now using Gracenote TV data connected with the Exelate (Nielsen's DMP) to provide cross platform TV targeting. Enabling the targeting of audiences exposed to TV ads with digital advertising. Facebook, Google, and twitter testified before Congress during the week about Russian-backed advertising interference during the US election. Mashable has a good timeline of the ...Read More