Joshua Lowcock publishes a weekly email newsletter for his colleagues summarizing the latest news in digital media, marketing and technology of the week. The email newsletter has been published for over 3 years. The Last Week in Digital Media blog has an archive of most old newsletters.
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The Last Week in Digital Media blog is currently published every Sunday afternoon U.S. EST (New York). There is no newsletter during major US holidays, vacation days, or in the event of a major business or personal conflict.
The Last Week in Digital Media Podcast has been retired. It was beta tested in 2018 using a text to speech service. Old versions of the podcast are still available.
Google/YouTube Brand Safety updates: Google is going to allow MRC accredited 3rd party verification. This is currently planned as being available post-campaign only i.e. not to prevent ads running on inappropriate content but after a campaign, reporting if ads ran on inappropriate content. The timeline for when this is available is yet to be confirmed. YouTube channels with under 10,000 views will not longer be eligible for monetization. Full details are on the YouTube creator blog here, non-YouTube brand safety reminder: Don't forget to ensure consistency in how you apply brand safety policies (including site blocks) across other partners, especially in programmatic. Other industry ...Read More
In the news: Spotify continues to expand their programmatic offering, acquiring MightyTV. MightyTV is an interesting acquisition it was also a platform for TV show recommendations. So it might also signal a more aggressive move into video by Spotify. not media, but Ikea announced a series of low priced IoT smart lights. Priced at $80 for the basic kit, this is 3-4x cheaper than comparable offerings. This feels like an Echo-effect, as more people have a smart device in their home there is increased demand for other IoT devices. Playing this all the way through, it means IoT based eCommerce strategies are going to become more important. Facebook copied Snapchat (again). This time extending ...Read More
It's impossible to start the wrap of the week that was without touching on the growing noise around Brand Safety on YouTube and Google Display Network (GDN) and the advertisers who have pulled their spend. It's a good reminder that everyone should be using 3rd party verification and we should be proactively monitoring reports and all partners. How is Google responding? Google is actively working to address all brand safety. The Google US blog has published promises to expand on Brand Safety with "new tools" and "increased resources". We'll see what this means. Now on the other news: Adobe had their annual digital summit last week ...Read More
Here's what you may have missed: Facebook, who has relentlessly been copying Snapchat features has had to reverse that trend on WhatsApp. If you recall, a few weeks ago, WhatsApp status messages were replaced with a Snapchat-like story. This is being reversed in beta versions of the next release of WhatsApp (Forbes also has a write up about this). xAd (a Magna partner) announced this week that you can now buy mobile targeted ads that drive foot traffic on a performance basis. At the risk of being called a shill, I do think this is a big step forward for location targeting and mobile. xAd will use Placed (an ...Read More
I've been sending this newsletter since 2015, but this week is the 52nd edition! So it's officially a year's worth of emails keeping you all informed of various industry and partner news. Here are some stats from the past year: average open rate 37.68%, average clicks per email 8.48%, and the most popular item was this HBR survey on "are you in danger of becoming obsolete?" Onto the news of the week: Instagram continues to copy Snapchat features. This time geostickers, which are being piloted in New York and Jakarta. To get the feature you need to be both in these markets and have ...Read More
This article by Joshua Lowcock was originally written for and published on AdExchanger. The Digital Advertising Industry Has An Identity And Data Integrity Problem https://t.co/6auaiv9Bsl by Joshua Lowcock, @UMWorldwide — AdExchanger (@adexchanger) March 8, 2017 Despite what you may have been led to believe, the real problem facing the digital industry is not ad fraud. The real problem is identity, compounded by the lack of quality and integrity put into verifying audience data. If the industry put more effort into verifying identity and audience data, not only would ad fraud be less of a problem, but digital overall would achieve ...Read More
Snap Inc. has IPO'd, raising $2.5B cash for the company and at close of day valuing Snap at around $34B (more valuable than these 9 companies). There's a good NY Times piece that puts Snap's IPO in perspective of other famous (and failed) tech media, adtech and eCommerce companies. Also worth a read is this WSJ piece explaining why NBCUniversal bought $500MM worth of Snap stock. Ads in Instagram stories have left beta and are now available to anyone (and globally). Ads can be optimized for reach and have up to 15 seconds of video. YouTube is bringing a $35 a month subscription service that includes all 4 US major US networks + 35 ...Read More
This week it's technically 2 weeks worth of updates, as there was no President's Day email. Here's all of the digital media industry news you may have missed: Facebook has a lot of updates from announcing it will launch a standalone TV app, in feed video will now autoplay, it will share ad revenue with Facebook Live partners, and it will insert ads mid-roll. The consistent theme from all of this is Facebook is doubling down on video. The most significant bit of mobile video news from Facebook was that they will now support MRC standards for video ads. Given Facebook's new-found obsession with video, you might ...Read More