Joshua Lowcock publishes a weekly email newsletter for his colleagues summarizing the latest news in digital media, marketing and technology of the week. The email newsletter has been published for over 3 years. The Last Week in Digital Media blog has an archive of most old newsletters.
Copies of the Last Week in Digital Media email are published as a blog on this page, primarily so there is a fully searchable archive. Use the search box to the right (it will search the whole site, not just the newsletters). There are ads on the search results pages (Google requirement) so you may need to scroll down for actual results content.
The Last Week in Digital Media blog is currently published every Sunday afternoon U.S. EST (New York). There is no newsletter during major US holidays, vacation days, or in the event of a major business or personal conflict.
The Last Week in Digital Media Podcast has been retired. It was beta tested in 2018 using a text to speech service. Old versions of the podcast are still available.
Here's the industry news you may have missed: Nielsen received MRC accreditation for digital TV measurement as part of their TV rating data. This is good news as Nielsen will be in a better position to do cross-platform measurement against a consistent rating currency. Making it easier to plan and buy integrated media. If you or your clients are keen to live stream on YouTube, the barriers to entry just got lower. YouTube opened mobile live streaming this week to anyone with more than 10,000 subscribers (I'm 10,000 short!). Also launched was a feature they called "Superchat" which lets fans pay to have their comments highlighted and featured. YouTube ...Read More
Hello! the Snap Inc IPO is now official with the company aiming at a $25B valuation or as Fortune points out almost 62x revenues. The full SEC document can be found here and includes what could almost be called instructions for how to use the service (pp 92). For those who can't be bothered queuing for Spectacles at 3am, pp74 hints that there will be increased distribution (and marketing) of Spectacles in 2017. Coinciding with the IPO announcement, Snapchat also revealed that you can now buy Snapchat ads through a host of API Partners including Kenshoo and Videology. for all of our clients who have products suitable for ...Read More
And now for the news: There are reports that Snap Inc. IPO date documents will filed this week, with a target valuation of $25B and an anticipated IPO in March. Expect overly enthusiastic sales tactics from Snapchat in the lead up to the IPO. eMarketer stats from a December 2016, Social Media Report show that Instagram is the preferred platform for influencers to publish content. In order it is Instagram (89%), Facebook (87%), twitter (85%), personal blog (60%), YouTube (59%), Snapchat (45%) and Pinterest (37%). Amazon Echo had a 9x surge in sales during the holiday period. Consumer Intelligence Research Partners (CIRP) estimates total sales of 8.2M since the device launched in 2014. You ...Read More
Here's what you may have missed: Google and YouTube have updated a whole host of their cross-device and general targeting capabilities. Detailed on their blog, in short, you can now access Google User account data for targeting, cross screen device targeting (huge emphasis on mobile), and have the ability to personalize ads across screen. They also tease some cloud-based marketing functionality coming soon. Looks like Google might be feeling the squeeze from Adobe, Oracle and even AOL-Verizon. Tremor Video announced an exclusive integration with Alphonso this week. If you don't know Alphonso, it enables real-time 1:1 TV targeting based on audio that has been passively heard in ...Read More
A short news wrap this week, as the year still gathers momentum. Enjoy the brevity while it lasts! CES is behind us, but this is too important not to share. The IPG Mediabrands CES wrap site is up. This can be shared with clients and is a good summary of the event plus the official Medialab POV. You can access the site here. Facebook and Instagram are now going to start showing video ads mid-roll in each of the respective apps. Of note, rumor is Facebook will share the ad revenue with publishers. which positions itself on a collision course with YouTube. Why the YouTube collision course? Because ...Read More
It's 2017 and as always, the year starts with CES. Here are my key takeaways. Amazon Alexa. Despite no Amazon Alexa presence at CES, Alexa is present via other exhibitors. Alexa is being embedded in more devices. Everything from TVs, fridges and to cars. Billboard has a good write up. If Amazon can become a dominant software player in smart media devices, this has interesting media implications given Amazon's closed-loop advertising platform. PC makers seem to be betting that 2017 is the year of PC gaming and that consumer VR hits the mainstream. A few PC manufacturers Lenovo, Asus and Dell announced sub $1000 VR ready gaming ...Read More
While the holiday season is a big time in advertising, most industry partners will be holding off any news until the kick-off of CES in January. So unless there is any breaking news, this is the last newsletter of the year. The IAB announced a consultation/discussion for In-App Mobile Advertising standards. The new Mobile Rich Media Ad Interface Definition (MRAID) specifications include rules around pre-loading of ads, use of location data, and more. Given most location providers and mobile video providers rely on in-app media, this is an important topic to be across. If you want to contribute to the review, you can do so ...Read More
Happy Thanksgiving week! Here's the news you may have missed last week: Facebook had a bad week. Firstly it had to overhaul reporting and publicly admit to bugs that resulted in ads misreporting numbers. The 4 bugs covered Page Insights, video products, Instant Articles and referrals in Analytics for Apps. So while not all affected media, they may have influenced client internal decisions and broader post-campaign insights. It's worth getting clarity from your Facebook rep. to understand if any of your client work was impacted. Having admitted to bugs, Facebook later in the week announced it was dropping the Atlas Ad Server product. This is disappointing ...Read More