Joshua Lowcock publishes a weekly email newsletter for his colleagues summarizing the latest news in digital media, marketing and technology of the week. The email newsletter has been published for over 3 years. The Last Week in Digital Media blog has an archive of most old newsletters.
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Happy Thanksgiving week! Here's the news you may have missed last week: Facebook had a bad week. Firstly it had to overhaul reporting and publicly admit to bugs that resulted in ads misreporting numbers. The 4 bugs covered Page Insights, video products, Instant Articles and referrals in Analytics for Apps. So while not all affected media, they may have influenced client internal decisions and broader post-campaign insights. It's worth getting clarity from your Facebook rep. to understand if any of your client work was impacted. Having admitted to bugs, Facebook later in the week announced it was dropping the Atlas Ad Server product. This is disappointing ...Read More
Another exciting week in digital, media and tech. Here's what you might have missed this week: Facebook randomly killed off half of the population on Friday due to a software bug. It was somewhat random if you got affected, although there was no way to be immune. Even Mark Zuckerberg was affected. If you were one of the unlucky ones, your page was memorialized. But in good news, by the end of the day - the bug was squashed and people were back to life and Facebook was sorry. Last Friday was Singles Day in China, which is bigger than Black Friday and Cyber ...Read More
Here's the news: Spotify has started bundling subscriptions in parts of Europe with "Headspace" a meditation and mindfulness service. Bundled subscriptions start at €14.99. It's an interesting move by Spotify. As the number of subscription services of all types grows, these kinds of bundled offerings may represent the future - especially when it comes to competing with the likes of Amazon who are bundling everything into the Prime subscription. Facebook's quarterly earnings came out during the week.Globally Highlights of their earnings report include 1 billion people use Facebook on a mobile (and only mobile device). Earnings were higher but Facebook claimed growth would start ...Read More
Boo! Alphabet (AKA Google), Amazon and twitter all released financial results during the week. The short story is Google's results beat expectations, Amazon's disappointed the market and twitter's were better than expected, but they are laying off 9% of their staff and closing Vine. What does all of the twitter news mean? With user growth still languishing and revenue not growing, it feels like twitter really wants to have more appealing financials for any potential acquisition. AdAge has a good breakdown about how twitter's various ad lines are underperforming. Everything currently points to a tough 12 months ahead. Buried in all of the Amazon news during the week was a ...Read More
Just the news. Pandora has a new logo (which to me looks a lot like the PayPal logo) and openly stated more aggressive drive to gain paid subscribers. The rebranded paid service is called Pandora Plus. What's interesting is how their data science is going to find paid subscribers, by hunting first in their own customer data to find people with a high probability to subscribe. Sticking with the streaming music space, Amazon launched their streaming audio service this week. Starting at $10 a month ($8 if you have Prime, $4 if streamed on Echo only). The differential pricing of a service bundled with hardware ...Read More
Snapchat IPO rumors continue, with the WSJ reporting (subscription required) that an IPO could be as early as March 2017, with a valuation of $25B. The Google hardware event was held during the week. As expected, Google announced new phones, VR headsets, and their AI Home assistant. The Home product is definitely the one to watch given how it will change voice search. The IPG lab has a great event write up here. AI and voice assistances continue their rise in importance. During the week, Samsung announced the acquisition of Viv labs. Viv was started by ex Siri founders and only demonstrated in public this year. With Samsung, ...Read More
Normally, I would start with a review of news of the week. This week, I want to start with something where you should mark your calendars. October 4th, Google is rumored to be launching new phones, laptops, and their Google Home assistant. Take the time now to register for the updates on the MadeByGoogle website. Of note, the Google Home assistant is rumored to be $50 cheaper than the Amazon Echo equivalent. Now onto the news from the week: Sticking with Google, they have finally consolidated all of their diverse blogs under one main Google blog called "The Keyword". Fully ...Read More
Here's the industry news for this week. Let's get to it! Snapchat IPO rumors continue, with the company rebranding corporately as Snap Inc. In a move away from just being seen as a software company. In more Snapchat new, the company will be releasing a $130 pair of camera-enabled sunglasses called "Spectacles" later this year. You can see a possible leaked TV spot here. Twitter continues to stream NFL, with an average viewing audience of 327,000 up 34% from the average numbers of the previous week. There are reports that Mode Media, which shut down abruptly due to alleged lack of ...Read More