Joshua Lowcock publishes a weekly email newsletter for his colleagues summarizing the latest news in digital media, marketing and technology of the week. The email newsletter has been published for over 3 years. The Last Week in Digital Media blog has an archive of most old newsletters.
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The Last Week in Digital Media blog is currently published every Sunday afternoon U.S. EST (New York). There is no newsletter during major US holidays, vacation days, or in the event of a major business or personal conflict.
The Last Week in Digital Media Podcast has been retired. It was beta-tested in 2018 using a text to speech service. Old versions of the podcast are still available.
Yes, there's a (brief) post this week. Here's the last week in digital media. GENERAL Mary Meeker's 2019 Internet Trends Report was published during the week. I haven't had a chance to read the full report (yet) but this year touches on advertising and eCommerce (amongst other things) and if you don't have time for the report, recode has great analysis. An FYI, AppNexus has rebranded as Xandr Invest. Concurrent with this news, AT&T data will be available to buyers across all media types through the Xandr Invest DSP. Facebook has launched an invite-only "Study from Facebook" app. Facebook will use the Study ...Read More
Another week, another Last Week in Digital Media. Enjoy. GENERAL Nielsen has expanded the Digital Audience Ratings (DAR) YouTube in-app measurement offering to 26 additional markets (bringing the total to 34). There's a story doing the rounds that French adtech Weborama is attempting to derail Amazon's acquisition of Sizmek. Sizmek's Chapter 11 proceedings are still in progress, so there is still time for someone to better Amazon's offer but it's also hard to imagine Amazon will allow itself to be outbid if it genuinely wants the asset (and the Sizmek website still states that it is now an Amazon company). Google's game ...Read More
Here's your digest of Last Week in Digital Media, here's the news you may have missed but be warned, it feels more like last week in acquisitions and rumored acquisitions as a lot of deals got done. GENERAL Amazon has acquired Sizmek's Ad Server and DCO business. Amazon has said that Sizmek will continue to operate as a separate standalone entity and separate from Amazon Advertising (for the time being). The acquisition raises a lot of questions, will Sizmek become the only way to activate Amazon's 1st party data? How will CPG's and other retailers react to the possibility of ...Read More
Another week, another last week in digital media. I'm posting this blog entry later this week given the Memorial Day weekend. GENERAL Google is making a change to the way results appear in mobile search. The new design brings web icons into search results as well as changing how paid results are identified. The icons bring brand images and indirectly signals the authority of authority and credibility of any link so it's worth ensuring clients have adopted web icons. there are rumors that popular app TikTok will launch their own standalone music service to compete with the Spotify, Apple Music, etc ...Read More
Here's what you may have missed last week in digital media: GENERAL Spotify will soon be testing its first hardware product called "Car Thing". The testing is invite-only and US-only for now and is a dedicated piece of hardware for listening to Spotify (music and podcasts). According to Spotify, there are no plans to make this a consumer device, but Spotify did hint at testing other hardware called Voice Thing and Home Thing. there are rumors going around that Amazon might be looking to acquire Sizmek's ad server. Other names that have come up include Adobe and Flashtalking. On one ...Read More
Here's the last week in digital media, this week has a bit more of an editorial feel, given the type of news, so thank you in advance for indulging this change in format. GOOGLE I/O During the week Google held their annual developer conference, Google I/O. As is always the case, the IPG Lab has a great write up on what brands need to know about Google I/O. Google also published a list of the 100 things announced at IO. AR & Google Assistant was the main innovation focus. There was news that podcasts will be playable within Google search ...Read More
Here's the last week in digital media, enjoy! FACEBOOK F8 - Facebook Developer's Conference Last week Facebook held F8, their annual developer's conference. The IPG Media Lab has a great read on what F8 means for brands, but here's my take. there was indirect support for Facebook Live, despite lingering concerns around brand safety. Facebook demonstrated that the Facebook Portal would support live-streaming. Indirectly signaling Facebook will continue to promote and support Facebook live. WhatsApp is coming to the Facebook Portal, which might open the door to Portal being considered as a retail tool, where Facebook and WhatsApp communications don't necessarily ...Read More
Here's the Last Week in Digital Media, a week where I'm worried I might lose subscribers now that Mark Zuckerberg has launched a podcast. 2019 Q1 RESULTS It's Q1 reporting season, with Facebook, twitter, and Snap releasing results. Here's the numbers Facebook: reported positive results but with a concern of bad news to come. Facebook's Q1 report (PDF link) saw Daily Active Users (DAUs) increased from last quarter to 1,562MM although US numbers were flat. Monthly Active Users (MAUs) were also up, but notably, the US also saw numbers bump up (all markets were up). US ARPU sits at US$30.12 ...Read More