Joshua Lowcock publishes a weekly email newsletter for his colleagues summarizing the latest news in digital media, marketing and technology of the week. The email newsletter has been published for over 3 years. The Last Week in Digital Media blog has an archive of most old newsletters.
If you want to subscribe to Last Week in Digital Media and get it in your inbox, subscribe to Last Week in Digital Media at substack. The subscription costs $5 per month or $50 per year.
Copies of the Last Week in Digital Media email are published as a blog on this page, primarily so there is a fully searchable archive. Use the search box to the right (it will search the whole site, not just the newsletters). There are ads on the search results pages (Google requirement) so you may need to scroll down for actual results content.
The Last Week in Digital Media blog is currently published every Sunday afternoon U.S. EST (New York). There is no newsletter during major US holidays, vacation days, or in the event of a major business or personal conflict.
The Last Week in Digital Media Podcast has been retired. It was beta-tested in 2018 using a text to speech service. Old versions of the podcast are still available.
There's some big news in regulation this week, so need to address this upfront. The EU ruled that companies using the Facebook Like button on their site will be liable for collecting user data and passing it Facebook (PDF link), full ruling text here. This is major news as the network of sites using the Like button provides Facebook with a lot of intelligence on user behavior and interests (Forbes has a good write up). What is significant is the ruling isn't necessarily restricted to Facebook, a lot of platforms offer something similar (twitter, Linked In, Pinterest) to website owners. Client ...Read More
Welcome to Last Week in Digital Media. It's quarterly reporting season for Facebook, Amazon, Google, and Snap Inc. making for a lot of news (and an extra-long newsletter). But what dominated the headlines during the week was Facebook's settlement with the FTC, so I will be deep-diving on that first. FACEBOOK-FTC SETTLEMENT Facebook's settlement with the FTC is now official. Facebook was issued with a US$5B fine, as well as requirements for Facebook to overhaul its approach to privacy and data security. The fine is accompanied by a 20-year settlement order (PDF link). The FTC "seeks to drive greater accountability at ...Read More
GENERAL back in April, it was discovered that Instagram was experimenting with hiding like counts in Canada. This hiding likes test has now expanded to include Australia, Brazil, Ireland, Italy, Japan, and New Zealand. Keep this in mind for any client who using likes as a measure of engagement/success. Wattpad, the online storytelling community, has launched Wattpad Premium an ad-free subscription tier. They have also rolled out Wattpad Paid Stories globally, enabling writers to earn money directly from their audiences. Wattpad as a platform deserves more brand attention, as not only are the advertising opportunities great but it's also used a source ...Read More
A double issue of Last Week in Digital Media as there was no update during 4th of July week. Here's all the news you may have missed. GENERAL The biggest news of the week hit late Friday when it was reported the FTC has allegedly settled against Facebook in regards to Cambridge Analytica. The Facebook-FTC settlement is US$5B (yes, billion) and is the largest privacy-related fine issued by the FTC. At the time of writing, Facebook has not yet provided any comment or response and there are no updates on the FTC website. It also doesn't close the chapter on ...Read More
Welcome to another last week in digital media. Here's the news you may have missed. GENERAL LiveRamp acquired Data Plus Math for ~US$150MM. Data Plus Math is a cross-screen analytics and measurement company with a particular focus on proving the value of television advertising. the IAB has released their Data Transparency Standard 1.0 (aka Data Label), this is the nutrition-label like description of data segments. Companies that participate in the initiative will be required to undergo an annual audit to ensure their labels are accurate and consistent. This is an important initiative to get behind, as it will go a long way to ...Read More
A longer newsletter this week, but I can promise it's worth it. There was some major news from and about Facebook during the week, so starting with those updates first: Facebook: Calibra / Libra After several months of speculation, Facebook confirmed the development of Libra, a cryptocurrency that would be stored in a digital wallet called Calibra. You can pre-register your interest in Calibra, but Facebook's COO, Sheryl Sandberg says that Libra is a long way from launch (although the Libra Whitepaper suggests a mid-2020 launch). Libra will be overseen by an entity called the Libra Association (see this website) with ...Read More
Yes, there's a (brief) post this week. Here's the last week in digital media. GENERAL Mary Meeker's 2019 Internet Trends Report was published during the week. I haven't had a chance to read the full report (yet) but this year touches on advertising and eCommerce (amongst other things) and if you don't have time for the report, recode has great analysis. An FYI, AppNexus has rebranded as Xandr Invest. Concurrent with this news, AT&T data will be available to buyers across all media types through the Xandr Invest DSP. Facebook has launched an invite-only "Study from Facebook" app. Facebook will use the Study ...Read More
Another week, another Last Week in Digital Media. Enjoy. GENERAL Nielsen has expanded the Digital Audience Ratings (DAR) YouTube in-app measurement offering to 26 additional markets (bringing the total to 34). There's a story doing the rounds that French adtech Weborama is attempting to derail Amazon's acquisition of Sizmek. Sizmek's Chapter 11 proceedings are still in progress, so there is still time for someone to better Amazon's offer but it's also hard to imagine Amazon will allow itself to be outbid if it genuinely wants the asset (and the Sizmek website still states that it is now an Amazon company). Google's game ...Read More