Joshua Lowcock publishes a weekly email newsletter for his colleagues summarizing the latest news in digital media, marketing and technology of the week. The email newsletter has been published for over 3 years. The Last Week in Digital Media blog has an archive of most old newsletters.
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Transparency is a hot topic in digital media, especially when it comes to programmatic. To help the programmatic industry be more transparent, the IAB published a Programmatic Fees Calculator. This is useful for a number of reasons. It will help encourage conversations about what makes up the cost of media, it's educational (showing just how complex programmatic can be), and of course, it brings greater transparency. The IAB also has a good PDF report that deconstructs the cost of a programmatic buy and explains who pays for what. Both the calculator and the PDF are useful reference points for programmatic conversations ...Read More
twitter turned 10 this week. If that seems amazing, keep in mind that Facebook is 12 and Google is 18. Or as I like to remind clients, for those turning 18 this year, they have have never known a world without Google. The Recording Industry Association of America (RIAA) released their 2015 year end report last week (PDF link). Streaming services now account for 34.3% of revenue (surpassing digital downloads). Paid subscriptions are actually higher than ad supported revenues. The full report is only 3 pages and is a quick, easy read. As you think about streaming audio services, worth keeping ...Read More
SXSW wrapped up last week. Outside of the VR and content conversations, the highlight was President Obama's keynote conversation which touched on the topic of encryption. Given a few days later the Guardian reported that Facebook, Google and Snapchat were working to extend encryption within apps/services, it seems the speech didn't drive the desired outcome. It's going to be challenging for citizens, industry and government to align on a unified position around this topic. Just over a month ago there was a meltdown by twitter users about the rumored introduction of an algorithmic timeline. Last week, Instagram made the switch to show "moments you ...Read More
SXSW is underway. Early SXSW reports coming back are that VR is EVERYWHERE. With the Oculus release date inching ever close (March 28th), Samsung giving out Gear VR's to people who order a Samsung S7, and excitement growing around companies like Magic Leap the VR hype machine is going to be continue for a while. The only confirmed VR news this week was that (no surprises) social experiences will be integrated into Oculus. Is Google+ set for a revival? That's the current theory after they hired 4Chan founder Chris Poole. This was seen as a smart but surprise move given 4Chan's ...Read More
ComScore's January Smartphone report is out and the Top 10 apps continues to be dominated by Google and Facebook. There are however some break out entrants. At #8 is Pandora and at #10 is Amazon. Facebook still holds #1 with 78% reach, with the first Google entry (YouTube) at 61%. Spotify may not make the Top 10 mobile apps, but it did make the news this week by announcing a partnership with Facebook Messenger. You can now share spotify tracks directly within Messenger. A wise move that could help them in the streaming wars against Pandora, Apple, Google, and Amazon. While ...Read More
Like so many of you, I was overcome with emotions this week, or what one day medical professionals will call the 6 emotional stages of social media ?❤️???? (Like, Love, HaHa, Wow, Sad and Angry). Yes, after over a year of pilot testing, Facebook has launched "Reactions". What reactions means for advertisers is not as immediately subtle as you would expect. Right now, the Facebook algorithm treats any reaction the same, which means a person will see more of that content (even if it makes them angry or sad). The most immediate way for our clients to use reactions is to engage ...Read More
This year is shaping up as the year of battles between Facebook and Google. Facebook announced any publisher can publish Facebook Instant Articles from April 12. In the midst of this news, there were internet users reporting Google was experimenting with recommending articles directly in Chrome. As most publishers will tell you, Facebook is often surpassing Google in terms of traffic referrals - so no surprise Google is trying to re-assert itself. Rumors also surfaced during the week about Facebook Messenger will soon supporting advertising. I am going to repeat this sentiment later on, but messaging is going to be the next ...Read More
Like many of you, I was watching the Super Bowl when the email from Daryl Lee hit our inbox announcing that we were AdWeek's Global Media Agency of the Year. While some of us were reading the news, the rest of the country was watching the Super Bowl on OTT capable devices. Just how many? According to innovid, 60% of viewers! The full details are in a graphic here. If you don't click the link, the teaser is Roku counted for the lions share of OTT devices. In the midst of UM and Denver Bronco celebrations, media partner had news of their own this week. twitter ...Read More