Joshua Lowcock publishes a weekly email newsletter for his colleagues summarizing the latest news in digital media, marketing and technology of the week. The email newsletter has been published for over 3 years. The Last Week in Digital Media blog has an archive of most old newsletters.
Copies of the Last Week in Digital Media email are published as a blog on this page, primarily so there is a fully searchable archive. Use the search box to the right (it will search the whole site, not just the newsletters). There are ads on the search results pages (Google requirement) so you may need to scroll down for actual results content.
The Last Week in Digital Media blog is currently published every Sunday afternoon U.S. EST (New York). There is no newsletter during major US holidays, vacation days, or in the event of a major business or personal conflict.
The Last Week in Digital Media Podcast has been retired. It was beta tested in 2018 using a text to speech service. Old versions of the podcast are still available.
Welcome back to Last Week in Digital Media. This week, I'll include some of the major stories that broke during my the newsletter hiatus. This will also be the second last update of the year given the Holiday season is just around the corner. FACEBOOKThe last issue covered revelations about Facebook's alleged behavior toward competitors. During the week, the UK parliament released a 250pp document (PDF) with Facebook correspondence that was seized from a company called Six4Three. Here's what you need to know: the documents seized from Six4Three reveal details on Facebook's decisions about data, privacy, and who should have access ...Read More
Yes, I know I said there wouldn't be the Last Week in Digital Media update this week but given the Facebook news (read on) I had to find a way to get an update out. I hope you find it useful. FACEBOOK The New York Times published an article on Facebook that alleges an executive-led process of denial, cover-up, and really questionable tactics to deflect scrutiny away from Facebook and towards competitors. The full article is a must-read but the NYT also published 6 key takeaways. As a result of the NY Times piece, there are active calls for regulation of Facebook come ...Read More
There will be no Last Week in Digital Media for the next few weeks, updates will resume in December. If you miss the newsletter, there is always the archive, every past issue is available online. GENERAL Amazon has launched an Alexa app for Windows 10 PCs. Available for free from the Windows Store, the app works with Alexa skills and continues Amazon's push to make Alexa available everywhere. Ever sent something awkward on Facebook Messenger? Spotted in the iOS software release notes, the ability to unsend Facebook Messenger messages is "coming soon" provided you unsend within 10minutes. As part of Facebook's holiday marketing, ...Read More
A much shorter update this week, but here's all the digital media news you may have missed. GENERAL App research and analytics firm AppTopia report that TikTok is now outranking Facebook, YouTube, and Snapchat in US app downloads (US downloads are up 25%). Usage still lags that of other apps but it gives context to why Facebook is now looking to clone the app. with lasso. Spotify has hit 191MM Monthly Active Users (MAU) and 87MM paid subscribers. 31% of the MAU base comes from the US. Spotify's quarterly report (PDF) forecasts user growth (paid and ad-supported) will continue. CBS has launched a new OTT ...Read More
Here's the last week in digital media, enjoy! GENERAL A rumor doing the rounds (again) is that Facebook is planning to launch a competitor to TikTok (formerly musical.ly) called Lasso. No launch date has leaked. Lasso is being positioned as different to Facebook's LipSynch live product. more Facebook and music news, Facebook is expanding the way users can use music. Soon you will be able to add a song to your Facebook profile and you can also now add music to Facebook stories. twitter is testing some new features, one of the more interesting proposed twitter updates for brands is "presence ...Read More
Here's the last week in digital media: GENERAL Pinterest is making a host of changes, phasing out "Buyable Pins" and replacing them with "Product Pins". The change is actually more useful, as Pins will be able to include dynamic pricing and real-time stock inventory (all of this is done using markup on the retailer site). If a consumer pins of retailer products tt should now automatically include the product data. Brands can then pay to promote these pins. Pinterest is also rolling out product recommendations below pins, with the first categories to be tested being style and home decor. Facebook is ...Read More
Here's to another last week in digital media and all the news you may have missed: GENERAL Instagram is testing a change in the UI where users would tap rather than scroll through posts. Spotted by a twitter user and since confirmed by Instagram, the change would enable more full-screen advertising on the platform. All Emoji are now equal in the eyes of twitter! You may not know this, but emoji are entered as Unicode before being presented on-screen as an emoji. So certain emoji modifiers e.g. gender, skin tone, etc. increase the length of the Unicode string, cutting into twitter's 280 ...Read More
Here's the last week in digital media: GENERAL It's official! Acxiom Marketing Solutions is now part of the IPG family. This quote from Michael Roth states it best "(Acxion will) add a foundational, world-class data asset, covering two-thirds of the global population, to our capabilities". More to come on this, all of which will be communicated via official internal IPG channels. Snapchat, in a memo leaked to Cheddar, has outlined priorities for 2019. The full memo is on Cheddar, but the highlights include a focus on profitability, growing the Snapchat use in developing markets, being a leader in AR, helping Snapchatters communicate ...Read More