Joshua Lowcock publishes a weekly email newsletter for his colleagues summarizing the latest news in digital media, marketing and technology of the week. The email newsletter has been published for over 3 years. The Last Week in Digital Media blog has an archive of most old newsletters.
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The Last Week in Digital Media Podcast has been retired. It was beta-tested in 2018 using a text to speech service. Old versions of the podcast are still available.
GENERAL back in April, it was discovered that Instagram was experimenting with hiding like counts in Canada. This hiding likes test has now expanded to include Australia, Brazil, Ireland, Italy, Japan, and New Zealand. Keep this in mind for any client who using likes as a measure of engagement/success. Wattpad, the online storytelling community, has launched Wattpad Premium an ad-free subscription tier. They have also rolled out Wattpad Paid Stories globally, enabling writers to earn money directly from their audiences. Wattpad as a platform deserves more brand attention, as not only are the advertising opportunities great but it's also used a source ...Read More
A double issue of Last Week in Digital Media as there was no update during 4th of July week. Here's all the news you may have missed. GENERAL The biggest news of the week hit late Friday when it was reported the FTC has allegedly settled against Facebook in regards to Cambridge Analytica. The Facebook-FTC settlement is US$5B (yes, billion) and is the largest privacy-related fine issued by the FTC. At the time of writing, Facebook has not yet provided any comment or response and there are no updates on the FTC website. It also doesn't close the chapter on ...Read More
Welcome to another last week in digital media. Here's the news you may have missed. GENERAL LiveRamp acquired Data Plus Math for ~US$150MM. Data Plus Math is a cross-screen analytics and measurement company with a particular focus on proving the value of television advertising. the IAB has released their Data Transparency Standard 1.0 (aka Data Label), this is the nutrition-label like description of data segments. Companies that participate in the initiative will be required to undergo an annual audit to ensure their labels are accurate and consistent. This is an important initiative to get behind, as it will go a long way to ...Read More
A longer newsletter this week, but I can promise it's worth it. There was some major news from and about Facebook during the week, so starting with those updates first: Facebook: Calibra / Libra After several months of speculation, Facebook confirmed the development of Libra, a cryptocurrency that would be stored in a digital wallet called Calibra. You can pre-register your interest in Calibra, but Facebook's COO, Sheryl Sandberg says that Libra is a long way from launch (although the Libra Whitepaper suggests a mid-2020 launch). Libra will be overseen by an entity called the Libra Association (see this website) with ...Read More
Yes, there's a (brief) post this week. Here's the last week in digital media. GENERAL Mary Meeker's 2019 Internet Trends Report was published during the week. I haven't had a chance to read the full report (yet) but this year touches on advertising and eCommerce (amongst other things) and if you don't have time for the report, recode has great analysis. An FYI, AppNexus has rebranded as Xandr Invest. Concurrent with this news, AT&T data will be available to buyers across all media types through the Xandr Invest DSP. Facebook has launched an invite-only "Study from Facebook" app. Facebook will use the Study ...Read More
Another week, another Last Week in Digital Media. Enjoy. GENERAL Nielsen has expanded the Digital Audience Ratings (DAR) YouTube in-app measurement offering to 26 additional markets (bringing the total to 34). There's a story doing the rounds that French adtech Weborama is attempting to derail Amazon's acquisition of Sizmek. Sizmek's Chapter 11 proceedings are still in progress, so there is still time for someone to better Amazon's offer but it's also hard to imagine Amazon will allow itself to be outbid if it genuinely wants the asset (and the Sizmek website still states that it is now an Amazon company). Google's game ...Read More
Here's your digest of Last Week in Digital Media, here's the news you may have missed but be warned, it feels more like last week in acquisitions and rumored acquisitions as a lot of deals got done. GENERAL Amazon has acquired Sizmek's Ad Server and DCO business. Amazon has said that Sizmek will continue to operate as a separate standalone entity and separate from Amazon Advertising (for the time being). The acquisition raises a lot of questions, will Sizmek become the only way to activate Amazon's 1st party data? How will CPG's and other retailers react to the possibility of ...Read More
Another week, another last week in digital media. I'm posting this blog entry later this week given the Memorial Day weekend. GENERAL Google is making a change to the way results appear in mobile search. The new design brings web icons into search results as well as changing how paid results are identified. The icons bring brand images and indirectly signals the authority of authority and credibility of any link so it's worth ensuring clients have adopted web icons. there are rumors that popular app TikTok will launch their own standalone music service to compete with the Spotify, Apple Music, etc ...Read More