Joshua Lowcock publishes a weekly email newsletter for his colleagues summarizing the latest news in digital media, marketing and technology of the week. The email newsletter has been published for over 3 years. The Last Week in Digital Media blog has an archive of most old newsletters.
If you want to subscribe to Last Week in Digital Media and get it in your inbox, subscribe to Last Week in Digital Media at substack. The subscription costs $5 per month or $50 per year.
Copies of the Last Week in Digital Media email are published as a blog on this page, primarily so there is a fully searchable archive. Use the search box to the right (it will search the whole site, not just the newsletters). There are ads on the search results pages (Google requirement) so you may need to scroll down for actual results content.
The Last Week in Digital Media blog is currently published every Sunday afternoon U.S. EST (New York). There is no newsletter during major US holidays, vacation days, or in the event of a major business or personal conflict.
The Last Week in Digital Media Podcast has been retired. It was beta-tested in 2018 using a text to speech service. Old versions of the podcast are still available.
Another week, another last week in digital media. Enjoy! SNAPCHAT Snapchat held the first ever partner day during the week. Announcing a wealth of new features, content, advertising opportunities, and services. Here's what you need to know: Snap is building the "Snap Audience Network" to monetize non-Snap owned apps. This will be iOS and US-only at launch. To broaden the availability of the Snap stories format, users will be able to share stories with 3rd party apps. tinder and houseparty confirmed as early integration partners. Bitmoji will be available more broadly, with integrations to Fitbit and Venmo enabling you to use your Bitmoji within their ...Read More
It's time once again for last week in digital media, here's all the news you may have missed: GENERAL Apple made a wealth of announcements during the week from news subscriptions, video products, to a credit card. The big takeaway for the ad industry is that the subscription-based all-you-can-eat Apple News+ service will not have ads. If News+ gets wide-spread adoption, it could see a decline in audiences on ad-supported content. As for Apple's TV+ service it won't be exclusive to Apple devices (Roku is one of the partners), it won't have ads, and pricing is unknown. The IPG Media Lab ...Read More
It's another issue of Last Week in Digital Media. Here's all the digital media news you may have missed: GENERAL WhatsApp business is now available on iOS is Mexico, Brazil, and France (it was released on Android last year). Still no word on when WhatsApp business for iOS will be available in the US. If you need a refresh on WhatsApp business features, there's a handy guide on the WhatsApp website. Disney now officially owns 21st Century Fox, with the US$71B deal closing during the week. It's also worth remembering that Disney will now own 60% of Hulu. Google announced Stadia, their cloud-based ...Read More
A Happy St Patrick's Day and welcome to another last week in digital media. GENERAL The internet turned 30 this week. It's OK if you forgot to get it an eCard, you could be like Stephen Colbert and give it all your data instead, If you're after a retrospective, the Verge published their favorite memories from A-Z. Facebook made changes to the way they report metrics. Facebook's metric changes are detailed in this blog post, One change is Facebook will provide more details around ad relevance, helping you understand factors that influence ad performance. This change will be rolling out over ...Read More
Here's your latest issue of Last Week in Digital Media and the news you may have missed: GENERAL Google Ad Manager will move to first priced auctions by the end of this year. This is relevant (and news) because first priced auction offers more fee transparency. If you want to learn more about the broader implications for first priced acitions, there's a great 2018 MAGNA report on programmatic that goes into specifics. In the lead up to SXSW, foursquare has released "hypertrending" which reveals real-time data on what's trending in Austin. The services takes data not only from foursquare's own ...Read More
Here's the last week in digital media. GENERAL Adobe has released a study on the state of Voice Assistants (slideshare). Of note, the study claims that 1/3 of consumers find voices ads to be more engaging and less intrusive than other forms of advertising. Pandora has launched Pandora Stories, a format designed for artists to create playlists with additional voice commentary. The format may also be of interest to brands who could work with artists to create a branded profile/interview experience (see this playlist for an inspiration). Sponsored Ads are coming to Amazon Fresh (Amazon's Prime-Only Grocery service). Available as Sponsored Product campaigns, ...Read More
Yes, it's another Last Week in Digital Media "The Late Edition" as I have missed my usual late Sunday afternoon publishing deadline. I couldn't miss this week given all the news around Brand Safety, so starting with that news first. BRAND SAFETY Reader Advisory: The news related to this most recent YouTube incident includes references to predatory behavior and disturbing content. All links are to relevant editorial or news coverage only, but reader discretion is advised. On Monday (2/18) a reddit post by Matt Watson identified predatory behavior on YouTube targeting preteens. Watson also made a YouTube video summarizing his ...Read More
Here's your Last Week in Digital Media. GENERAL Apple is rumored to be close to launching a Netflix-style magazine subscription service (off the back of the Texture acquisition last year). Reports put it at being announced this March. The WSJ reports (paywall) that Apple will be seeking to take a 50/50 split on the subscriptions which publishers are resisting. There is no word on what the ad experience will be like for users paying for a subscription. There's an interesting article on Axios that reports alcohol sales are declining with Millennials and Gen Z based on an increasing health conscious focus. It's also interesting to ...Read More