Joshua Lowcock publishes a weekly email newsletter for his colleagues summarizing the latest news in digital media, marketing and technology of the week. The email newsletter has been published for over 3 years. The Last Week in Digital Media blog has an archive of most old newsletters.
Copies of the Last Week in Digital Media email are published as a blog on this page, primarily so there is a fully searchable archive. Use the search box to the right (it will search the whole site, not just the newsletters). There are ads on the search results pages (Google requirement) so you may need to scroll down for actual results content.
The Last Week in Digital Media blog is currently published every Sunday afternoon U.S. EST (New York). There is no newsletter during major US holidays, vacation days, or in the event of a major business or personal conflict.
The Last Week in Digital Media Podcast has been retired. It was beta tested in 2018 using a text to speech service. Old versions of the podcast are still available.
Here's all the news you may have missed: General App analytics company AppAnnie has released a report of the most downloaded iOS apps of all time (registration required). The #1 game of all time is Candy Crush (which offers video ads) but the Top app of all time is Facebook. Overall, Facebook and Google-owned app dominate 1-6; followed by 7. Snapchat, 8. Skype, 9. WeChat and 10. QQ. YouTube has updated their video player to better support vertical video. Video playback actually will automatically adjust to the best aspect ratio for the video. There's a good read on Techcrunch about the "Stories" format ...Read More
It's Q2 reporting season, so amongst the last week in digital media news, I'll also provide a bit more details on Alphabet an, Facebook's Q2 Results as they tell very different stories about consumers and digital advertising. Alphabet Q2 Results Alphabet reported better than expected Q2 results (full details). Revenue US$32.7B, a 26% increase on a year ago. Advertising counted for the bulk of the revenue at $28B (up 24% on a year ago) Earnings Per Share (EPS) $4.54 including the EU fine ($11.75 without) Paid Clicks increased 58%; average money that Google receives on a click fell 22% Shares were ...Read More
In case you missed it 😊 🌎 😀 ☀️ or Happy World Emoji Day! Over 150 new emoji will be coming this year, you can check them out here. Of course, there was bigger news than emoji's, so here's all the news you may have missed. General The biggest news of the week is EU fining Google €4.34 billion for breach of EU antitrust laws "for illegal practices regarding Android mobile devices to strengthen dominance of Google's search engine". At the heart of the complaint is bundling Google Search, Play Store, and making payments/restricting device makers from non-Google alternatives. Google will appeal ...Read More
Yes, there was no blog post last week. Everything is OK, just the 4th of July holiday slowed the news cycle. IPG Acxiom The biggest news last week was IPG's acquisition of Acxiom Marketing Services (AMS). There will be a lot of internal communications about this over the coming weeks and months. The deal is best understood as strengthening IPGs position in data ownership, specifically around data ethics and privacy; global scale; and proven reputation in data-driven marketing. Arun Kumar, IPGs Chief Marketing and Data Tech. Officer gave a great Q&A on AdExchanger about how the deal will supercharge IPG's first-party ...Read More
Happy 4th of July week! Here's all the digital media news you may have missed: General It's the end of an era, with Google retiring the Doubleclick name, replacing it with "Google Marketing Platform". Announced in this blog post, the change sees tighter integration of Google's Analytics platform (Analytics 360) and essentially deletes "Doubleclick" and appends "360" to every product name. Google will be providing more details on the change during a live stream on July 10 (sign up to watch here). Instagram has released a 48page best practices handbook (PDF) for creators with a focus on IGTV and how to create ...Read More
Here's the digital media news you may have missed: GENERAL Facebook has started testing paid subscriptions on Facebook Groups. Subscription prices can start at $4.99 and go all the way up to $29.99. It's a very limited pilot and includes content-driven groups (declutter your home) to more service-oriented ones (college admissions help). MAGNA released their Spring 2018 Advertising Forecasts. Global digital advertising (display, video, search, and social) will grow by 15% to $250B (down from last year at 18%) and global digital media will represent 45% of ads sales. In the US, digital media will hit 50% of ad sales this year ...Read More
It's a big week ahead, with Vidcon and Cannes putting the spotlight on video, content, and creativity. Looking forward to being able to share all of the news from these industry events next week. Until then, here's all the news you may have missed from last week (and there is a lot of news!). General Net Neutrality is officially dead although Washington State enacted a law providing their Net Neutrality law. If you want a refresher on what it all means, there's a good write-up on Mashable. Snapchat has finally released their developer kit "Snapkit". The kit covers Creative (filters, links, stickers); Login ...Read More
This article was originally published on Campaign US, June 15, 2018. A version of this article was also published on Think With Google, June 19, 2018. YouTube, creators, and fan communities have transformed the definition of "premium content." Brands and agencies can either adjust to this new reality, or they can be left behind, argues Joshua Lowcock of UM Worldwide. Last year, we advised our clients (and all of you) to skip Cannes for VidCon. Many brands — the likes of LEGO, Sony, and Johnson & Johnson — listened, and instead of mingling with creatives on a French beach, they ...Read More