Joshua Lowcock publishes a weekly email newsletter for his colleagues summarizing the latest news in digital media, marketing and technology of the week. The email newsletter has been published for over 3 years. The Last Week in Digital Media blog has an archive of most old newsletters.
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As with the past few weeks, the content of the email is best described as Last Week in Facebook, as there continues to be a lot of post-Cambridge Analytica news. But this week, I'm covering off other industry news first: Industry News Congratulations to Spotify who listed on the NYSE. A shout out and thanks to our UM Spotify teams around the world who have contributed to the success of the brand. Save the Date! UM is working on plans for Vidcon 2018. Vidcon 2018 is June 20-23 the Video Advertising Bureau (VAB) an advocacy group covering cable companies and channels, ...Read More
It's April Fools Day, the Washington Post has kept an up to date list all day of pranks and here's a list of Google's various April Fools jokes. Facebook Updates Facebook's response to the Cambridge Analytica incident continues. Here's a summary of key Facebook updates: Simplified Privacy Controls: All end-user privacy controls are now centralized in one place, including the ability to disconnect apps. Facebook also released a video outlining the privacy changes. Android Call/Message History: Android users who downloaded their Facebook data discovered that Facebook had call and message logs. Facebook responded by saying this was an opt-in feature, the data ...Read More
The Facebook-Cambridge Analytica incident dominated the headlines and has implications across the entire industry. So this week, this email is part editorial on the event and then other industry news. Summary: A good primer on the controversy can be found on Vox. Cambridge Analytica obtained a substantial amount of Facebook user data through questionable means. Total Facebook users impacted ranges from 30MM - 50MM. Despite Cambridge Analytica giving undertakings to Facebook that they would delete the data, investigative journalists discovered this was not the case. Further, Cambridge Analytica used the data in marketing for Trump's Presidential campaign. Vox has a really ...Read More
This article was originally published on AdExchanger, March 22, 2018. The advertising industry often talks about trust – trust between advertisers and their agencies, trust between advertisers and media owners. But very little is publicly said about the trust placed by the public in the advertising industry. Individuals and the public at large have a right to demand and expect that advertisers, agencies, media and platform owners will treat them with respect. In digital, with the wealth of data available to marketers and the pressure to squeeze every last ounce of efficiency out of media dollars, there are always a myriad ...Read More
Here's all the news you may have missed: General MAGNA intelligence has published a study in partnership with YuMe on the topic of 360 Video. The study shows that 360 video drives higher purchase intent compared to traditional ads. Read the full 360 video report here (PDF link). SXSW has wrapped up, the IPG Medialab SXSW summary has all the information you need to know. AI dominated the conversation while VR and AR continue to be hot topics without a breakout app. iHeart Media has filed for Chapter 11 bankruptcy. Chapter 11 gives iHeart an opportunity to restructure and the company ...Read More
A somewhat slower new cycle this week (Ha ha ha...) with the countdown to the upfront cycle as well as the developer conferences for Facebook and Google, a lot of companies are holding back on announcements. General twitter, who have been struggling with the best way to balance account verification against implied endorsement of a user and their opinions may have a solution. twitter is planning to open verification to everyone. Announced during a live stream, twitter confirmed it is still working out the best way to scale the verification to everyone and that verification won't be mandatory. As yet, there's ...Read More
Here's the news you may have missed from the past week. General Mobile World Congress (MWC) recently wrapped up. The IPG Media Lab has a good write up of the Top 5 takeaways: Apple still dominates, 5G, AI is becoming important in mobile, AR is the bright and shiny toy, and blockchain/cryptocurrency is making an impact. Read the lab's write up to learn more. California and Arizona released updated rules on self-driving vehicles. In a significant move, both will States will allow vehicles to operate without a driver behind the wheel. In California, this will still require the car to ...Read More
Here's the news you may have missed: GENERAL Chrome Ad Blocking came into effect February 15th. The Chromium Blog published more details on ad blocking works and clearly explaining that the goal is not to block all ads but to improve the ad experience. In the rumor category, Facebook is allegedly working on their own smart speaker as well as a touchscreen video based device. If true, expect to hear more come May during F8, the Facebook Developer's conference. Snapchat is taking steps to rebuild relationships with creators and influencers. This is a big shift from a year ago, where Snapchat essentially ...Read More