Category: digital-media-news

2020.06.28 Last Week in Digital Media

Hello Welcome to your Last Week in Digital Media. GENERAL TikTok is introducing TikTok for Business, a centralized hub to help brands understand how to both understand and advertise on the platform. The TikTok Business site, here, also comes with a call for marketers to make TikTok’s instead of ads. Spotify is testing an interactive podcast ad format called app… Read more →

2020.06.13 Last Week in Digital Media

Hello Welcome to your Last Week in Digital Media. GENERAL twitter’s disappearing story-like tweets called “fleets” are now rolling out to India. This is the 3rd country added, with the feature already available in Brazil and Italy. Facebook’s New Product Experimentation (NPE) team will start investing in companies. To some extent, the program sounds a little like Snap’s Yellow incubator… Read more →

2020.05.22 Last Week in Digital Media

Hello Welcome to your Last Week in Digital Media, but here’s the news you may have missed: GENERAL Google is rebranding YouTube Google Preferred to YouTube Select. There is no material difference in the offering as part of the rebrand, other than a reference to emerging lineups and brand lift studies and an emphasis on brand suitability some Facebook new… Read more →

2020.05.15 Last Week in Digital Media

Hello Welcome to Last Week in Digital Media, here’s the news you may have missed: GENERAL twitter has acquired the mobile DSP CrossInstall. CrossInstall has strengths in performance and playable ads. The acquisition is a signal twitter wants to get more performance dollars in the mobile app space (a reminder, twitter also owns MoPub, which provides monetization for mobile apps).… Read more →

2020.05.08 Last Week in Digital Media

Hello Happy Mother’s Day, and here’s your Last Week in Digital Media. QUARTERLY RESULTS More digital ad industry quarterly results were released during the week, similar to last week; I won’t talk about every company witnessing an ad market slowdown: Pinterest saw 26% user growth, with 367MM Monthly Active Users (MAUs) globally last quarter (PDF link). The company also spoke… Read more →

2020.05.01 Last Week in Digital Media

Hello Here’s your Last Week in Digital Media. QUARTERLY RESULTS A few companies reported quarterly results during the week. Here are the highlights: Google parent company Alphabet saw revenue increase YoY (PDF link). YouTube was a notable stand out, with revenue up 33% YoY to US$4B. During the earnings call, the company hinted that eCommerce and shopping will be a… Read more →