thought-leadership

Coronavirus Underscores The Need For An Ad Industry Crisis Response Team

This article was originally published on AdExchanger, March 11, 2020. The unprecedented public health challenge of the coronavirus is also…

The 3R’s of Digital

This article was originally published on MediaPost, January 17, 2020. As we enter a new year and with CES now…

How 30,000 screaming fans chimed in a new era of premium content

This article was originally published on Campaign US, June 15, 2018. A version of this article was also published on…

Facebook-Cambridge Analytica Shows The Importance Of Data And Trust In Advertising

This article was originally published on AdExchanger, March 22, 2018. The advertising industry often talks about trust – trust between advertisers…

The coming post-mobile world: LTE Smartwatches and the Age of Assistance

by Joshua Lowcock September 24, 2017 It’s been ten (10) years since the release of the iPhone and five (5)…

3 Areas to Partner with CMOs to Drive Transformation and Digital Innovation

This article was originally published on CIO Review, July 20, 2017. CIOs are often asked to help drive organizational transformation…

Why Skipping Cannes in Favor of VidCon Is the Right Decision for Marketers

It's a chance to meet the creators of the next generation This article by Joshua Lowcock was originally published on…

The Digital Advertising Industry Has An Identity And Data Integrity Problem

This article by Joshua Lowcock was originally written for and published on AdExchanger. The Digital Advertising Industry Has An Identity…

2016.06.24 Last Week in Digital Media – Vidcon Editorial

Unlike most of the senior people in the industry, I didn't attend Cannes. Aside from client meetings and work, last…