It’s a brave new world for CMOs.
The media landscape is fragmenting; customer attention is at a premium; digital and programmatic have raised questions about brand safety, quality, and transparency; and analytics-based data-driven insights have changed how to think about products, customers, and marketing.
It’s no surprise, given these trends, that the average tenure of a CMO has declined year on year. Spencer Stuart, has seen CMO tenure drop by an average of 2 months. In fact, of C-Suite roles, Korn Ferry reports that CMO’s have the shortest tenure, averaging only 4 years – half the tenure of a CEO.
To help navigate these challenges, this is why CMOs and marketing leaders are turning to CMO consultants and CMO Consulting Services. There is a need for an independent, trusted advisor – external to their organization, media partners, and media agencies. Joshua Lowcock is an experience CMO Consultant and has been providing CMO Consulting services to clients in the US, Australia and Asia.
Need a CMO Consultant or CMO Advisor?
As an experienced CMO Consultant and CMO Advisor, Joshua Lowcock has advised Fortune 100 and ASX 50 companies on topics such as digital and data strategy, brand safety partnerships, marketing transformation, media agency reviews, and investment and acquisition advisory. Joshua’s marketing career has spanned the US, Australia and China – giving him unique global perspectives on what best in class marketing can and should be. You can view Joshua’s full bio here.
As a respected leader in the marketing and advertising industry, Joshua has published writings on topics such as how CMOs and CIOs should partner and why data integrity and identity is responsible for ad fraud; interviewed with think with Google on micro-moments marketing and Linked In on the subject of trust and safety. In the area of transformation, Joshua has been published on the Google marketing blog on why Vidcon is more relevant to marketers than Cannes. All of these topics are areas where clients have relied on Joshua Lowcock as their trusted CMO consultant and CMO advisor.
Contact a CMO Consulting Service
If you want to hire or retain a CMO Consultant or CMO Consulting Service, or simply learn more, contact Joshua Lowcock to schedule a meeting or call. Joshua offers flexible-models for CMOs and marketing leaders looking for CMO consulting services. This includes fixed or hourly fees, annual, quarterly or monthly retainers, or scoped-project work. Currently based in New York, Joshua also offers remote assistance (email, phone, video conference) for clients based outside of the US with on-site and in-person consulting also available subject to needs and project scope.