This year is shaping up as the year of battles between Facebook and Google.
Facebook announced any publisher can publish Facebook Instant Articles from April 12. In the midst of this news, there were internet users reporting Google was experimenting with recommending articles directly in Chrome. As most publishers will tell you, Facebook is often surpassing Google in terms of traffic referrals – so no surprise Google is trying to re-assert itself.
Rumors also surfaced during the week about Facebook Messenger will soon supporting advertising. I am going to repeat this sentiment later on, but messaging is going to be the next media wave this year. Now is a good time to start thinking about what it could mean for your brands. In the area of messaging advertising, the US actually lags behind Asia – where messaging apps have offered media opportunities for several years.
Very vaguely related to messaging – but if you are after regular daily industry news and updates, it’s not a bad idea to follow me on twitter. I share, favorite and retweet news I feel is relevant to our industry. You canfollow me here.