2017.03.10 Last Week in Digital Media

I’ve been sending this newsletter since 2015, but this week is the 52nd edition! So it’s officially a year’s worth of emails keeping you all informed of various industry and partner news. Here are some stats from the past year: average open rate 37.68%, average clicks per email 8.48%, and the most popular item was this HBR survey on “are you in danger of becoming obsolete?

Onto the news of the week:

  • Instagram continues to copy Snapchat features. This time geostickers, which are being piloted in New York and Jakarta. To get the feature you need to be both in these markets and have the latest version of the app. No doubt this will eventually become an ad product.
  • Facebook continues to re-invent their former Atlas Ad Serving product. It’s now being called Advanced Measurement Tools (AMT) and some of the core people-based measurement capability is being rolled into Facebook Business Manager. See this very brief blog post.
  • Spotify acquired a company called Sonalytic which claims to have better audio recognition capabilities than Shazam. Sonalytic, which was never consumer-facing, also built a music recommendation service.
  • Shazam has added Augmented Reality (AR) features to their app. While you have been able to scan QR codes with Shazam for a while, this update puts AR capability into the hands of over 1B Shazam users. The IPG lab has a nice write up.
  • twitter is moving to offer a video guaranteed product (similar to TV). The video ad units are available as a pre-roll, compliant with MRC standards, and 3rd party verified (IAS, MOAT, etc).
  • Waze (owned by Google) can give us access to new product capabilities (including Android Auto). This also includes proprietary data & insights.
  • Pinterest continues to make moves into the search business (there’s a small write up here on the WSJ / subscription required). The most interesting of which is their updated Chrome Extension that lets you search for an item in an image on Pinterest without even visiting Pinterest. This visual search function is exciting and has huge eCommerce potential.
  • Like Amazon, Walmart and CVS – eBay is now focusing more on using their data for advertising purposes. This includes introducing new ad products and banning adds drving to off-site conversion.

Finally, I posted a piece on AdXchanger this week about ad fraud, identity, and data integrity. Worth a read, as it will make you think about the types of conversations you should be having with clients and media partners.

Joshua