2017.11.03 Last Week in Digital Media

Industry & Partner News

  • Facebook is testing a new feature called “Sets” which are Pinterest type collections of posts, links, videos and more. This is only available as a very limited test for some users.
  • Nielsen continues to build out their Nielsen Marketing Cloud and is now using Gracenote TV data connected with the Exelate (Nielsen’s DMP) to provide cross platform TV targeting. Enabling the targeting of audiences exposed to TV ads with digital advertising.
  • Facebook, Google, and twitter testified before Congress during the week about Russian-backed advertising interference during the US election. Mashable has a good timeline of the events that led up to the hearing as well as the hearing itself
  • during the Facebook Q3 2017 quarterly earnings call, Facebook revealed that Instagram Stories and WhatsApp stories have 300MM daily active users and mobile represents 88% of advertising revenue.
  • Facebook is expanding Facebook Messenger Ads to more advertisers, enabling nearly all advertisers to re-engage via sponsored messages with customers who have already engaged in a messenger conversations.
  • Snapchat is going to start allowing pixels on their ads, for both measurement and retargeting purposes. This is a big shift for Snapchat who previously dismissed such tracking as creepy. Snapchat will allow users to opt-out, so it will be interesting to see how users react to the change.
  • Facebook’s obsession with polls continues, with the addition of GIF polling to Facebook. Responses are limited to 2 options, but this opens up some more creative and fun ways for brands to play with polls on the platform.
  • Snap has acquired Metamarkets, a programmatic and data dashboarding company. A strength of Metamarkets is their inventory discovery tools, which will help Snap build out their adtech stack.

Augmented / Virtual Reality

  • Amazon has introduced AR View,  an iOS-only Amazon App feature that enables you to see products that you might want to buy in your own home.
  • As Google looks to accelerate AR, they’ve made available a 3D object library called Poly. It’s worth a browse and (as of writing) I haven’t found any UM client brands or assets available. Which may be worth thinking about in light of Amazon’s AR news.

Statistics

  • Streamlabs (who provide tools for livestreamers) reports that twitch live streaming has jumped 67% while YouTube fell 12%. twitch and YouTube still dominate the live stream market with Facebook and Periscope (twitter) a distance 3rd and 4th.
  • Adobe have released their holiday prediction report with 5 predictions. The most interesting is #5, which predicts that more than half of holiday shopping visits will come from mobile devices.
  • GWI (Global Web Index), a company that studies the digital consumer, published a recent study which has mobile device ownership outpacing desktop (94% vs 76%) and people owning, on average, 3 connected devices.

Stay safe and have a great week.

Joshua