2018.10.19 Last Week in Digital Media

Here’s the last week in digital media:

GENERAL

  • Pinterest is making a host of changes, phasing out “Buyable Pins” and replacing them with “Product Pins”. The change is actually more useful, as Pins will be able to include dynamic pricing and real-time stock inventory (all of this is done using markup on the retailer site). If a consumer pins of retailer products tt should now automatically include the product data. Brands can then pay to promote these pins. Pinterest is also rolling out product recommendations below pins, with the first categories to be tested being style and home decor.
  • Facebook is updating the sponsored / branded content disclosure tag. The tag will change from saying “Paid” to “Paid Partnership”. At the same time, Facebook is expanding their Brands Collab Manager product (a tool to help brands find creators) to additional markets (India, Germany, Mexico, Thailand and The United Kingdom).
  • YouTube is adding live event ticketing to their offering in partnership with Eventbrite and Ticketmaster. The product is US-only for now and will be available on official artists YouTube channels.
  • twitter experienced a random bug during the week (and no, twitter was not hacked). twitter users started receiving random alphanumeric notifications. The issue turned out to be linked to how iOS receives and displays notifications. It’s a relief to see a bug that’s not a security issue.
  • random update from Snapchat, their AR filters can now work on cats. This is just in time for National Cat Day on Oct 29th, or maybe for the perfect photo of you and a cat for Halloween?
MEASUREMENT/ATTRIBUTION
  • YouTube is making some changes to the way engagement is measured on YouTube Action Ads. Engagement will now count when a user clicks or watches more than 10 seconds and a conversion will be counted if it occurs within 3 days (previously 30/30). The changes are to the default settings and it will be possible to select a longer conversion window.
CONTENT
AD QUALITY
PRIVACY, TRUST, AND SAFETY
  • An update on the previously reported Bloomberg piece on the alleged infiltration of the IT supply chain with spy chips. The US Director of National Intelligence, at a recent conference speech, refuted the allegation with “We’ve seen no evidence of that” but then made the comment “be aware of supply chain threats”. For the record, the United Kingdom’s National Cyber Security Center has also come out saying it has seen no evidence to support Bloomberg’s claims.
  • research from DuckDuckGo (a privacy-focused search engine) reveals that most Americans are not aware that Facebook owns WhatsApp or Google owns Waze. It’s interesting in the context of all of the recent privacy-scandals, as it means non-core apps operated by Google and Facebook may be more immune to consumer backlash.

Have a great week.

Joshua