2019.03.01 Last Week in Digital Media

Here’s the last week in digital media.

GENERAL

  • Adobe has released a study on the state of Voice Assistants (slideshare). Of note, the study claims that 1/3 of consumers find voices ads to be more engaging and less intrusive than other forms of advertising.
  • Pandora has launched Pandora Stories, a format designed for artists to create playlists with additional voice commentary. The format may also be of interest to brands who could work with artists to create a branded profile/interview experience (see this playlist for an inspiration).
  • Sponsored Ads are coming to Amazon Fresh (Amazon’s Prime-Only Grocery service). Available as Sponsored Product campaigns, ads will only be shown to customers eligible to purchase the advertised products (i.e. Fresh subscribers) and can target a brand’s new or returning shoppers.

VIDEO

  • Variety reports that Disney is in talks with AT&T’to acquire Warner Media’s 10% share in Hulu. With Disney close to regulatory approval on acquiring Fox, successfully acquiring Warner Media’s share would give Disney 70% control over Hulu.
  • Facebook continues to invest in content for Facebook Watch including new original content such as an animated comedy series “Human Discoveries,” starring Zac Efron and Anna Kendrick and bringing back MTV’s “The Real World”. This is being coupled with an inventory upfront via Facebook ShowcaseShowcase will offer In-Stream Reserve products (and more) as well as the ability to measure with Nielsen and conduct brand lift studies.

BRAND SAFETY

REGULATORY

  • TikTok has a settled with the FTC over a COPPA violation on the grounds TikTok “illegally collected personal information from children” (PDF details). This is the largest civil penalty ever obtained by the Commission in a children’s privacy case. TikTok is also making available content to educate users about online safety, called “You’re in Control” that will also be promoted via the @TikTokTips account. FYI. According to DigiDay, TikTok has 27MM users in the US.
  • In other FTC news, the organization is starting to ramp up resources to review anticompetitive behavior in the tech. sector. The “Technology Task Force” will have (according to the FTC) “expertise in complex product and service markets and ecosystems, including markets for online advertising, social networking, mobile operating systems and apps, and platform businesses.”

PRIVACY

Have a great week.

Joshua