2019.06.07 Last Week in Digital Media

Another week, another Last Week in Digital Media. Enjoy.

GENERAL

  • Nielsen has expanded the Digital Audience Ratings (DAR) YouTube in-app measurement offering to 26 additional markets (bringing the total to 34).
  • There’s a story doing the rounds that French adtech Weborama is attempting to derail Amazon’s acquisition of Sizmek. Sizmek’s Chapter 11 proceedings are still in progress, so there is still time for someone to better Amazon’s offer but it’s also hard to imagine Amazon will allow itself to be outbid if it genuinely wants the asset (and the Sizmek website still states that it is now an Amazon company).
  • Google’s game streaming service “Stadia” was announced during the week, with plans to launch in November this year. The US$129 device is also linked to an optional $10 a month subscription. The entry price is very competitive relative to existing consoles and the BBC has a good write up on Stadia as well as an interview with the VP in charge of the service.
  • Instagram has introduced a new ad format “Branded Content Ads” that lets brands promote content from Creators. This gives the benefit of both organic Creator reach amplified with advertising budgets. Although in an interesting counterpoint, UM’s Wave study found low levels of trust in creators.
  • there are increasing reports and leaks of Facebook’s cryptocurrency plans. It’s rumored Facebook will announce their cryptocurrency this month (June 18th). Reuters reports that Facebook has established a Swiss entity for the product, with the entity called Libra Networks (and there’s a US Patent filing registered to a Facebook address for Libra including a logo).
  • Quibi, the proposed short-form mobile video service from Meg Whitman and Jeffrey Katzenberg has started to get more scrutiny. With an April 2020 launch data, Digiday has a good summary of the challenges facing Quibi and whether it can succeed where so many others have not. If you’re intrigued, pre-register your interest in Quibi here.

RESEARCH

the IAB released a lot of research during the week, here are the highlights

BRAND SAFETY

PRIVACY and TRUST

  • Firefox has taken further steps to increase the privacy of users (keep in mind it has 5% market share). Privacy features will be enabled by default, which means the Firefox equivalent of Apple’s ITP, Firefox ETP “Enhanced Tracking Protection” will block known 3rd party cookies. Firefox is also making enhancements to their Facebook Container, which stops Facebook tracking you across the web (including shadow profiles).
  • Apple’s Worldwide Developer Conference (WWDC) was held during the week. The IPG Media Lab has the best write up of what WWDC means for marketers. The biggest news was Apple announcing Sign In with Apple (an alternative to Sign In with Facebook, Google). What stands out about this is Apple will both mask and anonymize the email address shared. This is a great privacy step for users that will also have an impact on marketers, as email is often used as the foundation to build audience profiles or as a record to match and target users elsewhere. Apple will also be increasing the controls around mobile location sharing, including preventing companies from using a phone’s WiFi or bluetooth connections to track location.

REGULATION

Thanks for reading and extra special thanks to all of those people who sent me an email last week thanking me for writing these updates. It’s appreciated. Have a great week

Joshua

PS. There may not be a newsletter next week, I have some personal commitments next weekend which may limit my ability to curate and write the update. If there’s no newsletter, don’t panic, updates will start again the following week.