The Internationalist Awards: Joshua Lowcock

In 2018, Joshua Lowcock was recognized by The Internationalist as 1 of 24 Global Agency innovators. You can view photos of the Internationalist Awards dinner here, including Joshua Lowcock receiving The Internationalist Agency Innovator award.

Excerpt from The Internationalist below.


The Internationalist has selected the INNOVATORS of 2018– who are all poised to make a difference in 2019. Twenty-four men and women throughout the world were chosen from several hundred nominations.

This year’s INNOVATORS are transforming our concepts of the contemporary advertising business. This extraordinary group of individuals from all corners of the globe are embracing change and making a difference for their organizations and for their clients. Many are reinventing business models while being scrupulous about hot-button issues like return-on-investment, transparency, and brand safety.

Many of the INNOVATORS named are exploring new and nimble ways of working, as well as testing exciting approaches to collaboration and effectiveness. Without question, we’re seeing a greater focus on the sophisticated use of data, insights, and actionable ideas, as well as a trend in new leaders who operate at the intersection of innovation, technology, creativity, and contemporary culture.

They include:

  • Joshua LowcockGlobal Brand Safety Officer and US Chief Digital & Innovation Officer for UM. Joshua leads UM’s global effort to protect brands’ advertisements from running in inappropriate contexts, puts into effect global brand safety protocols for UM clients, and works with all partners to ensure accountability to these standards. He reports to Daryl Lee, Global CEO of UM, the full-service marketing and media agency network of IPG Mediabrands.

Today, innovation is integral to so many new disciplines that underscore the breadth of expanding responsibilities for agencies and marketing partners- content creation, programmatic buying, data, analytics, strategy, eCommerce, mobility, as well as creative, media, digital, and, of course, inspirational leadership that embraces the future vision.

Early in the spring, The INNOVATORS will be profiled in a dedicated online and print edition of TheInternationalist magazine– sent to 50,000+ worldwide. All INNOVATORS– past and present– will be invited to participate in an INNOVATORS LUNCH in New York. Plus, The Internationalist Press, our book division powered by INGRAM, will publish a series on ideas and perspectives from key INNOVATORS.

Every year since 2006, The Internationalist has named those agency executives who have the rare ability to rethink current notions of brand building by simplifying complex internal processes, encouraging collaboration, managing risk while working in the midst of fast change, keeping sight of “the big idea,” championing multinational strategy, and involving customers directly in the creative process. Known as INNOVATORS, they underscore how breakthrough thinking knows no bounds of geography, age, company size, or title within today’s agency organizations. They are often the unsung heroes of making projects happen.

All INNOVATORS are selected from nominations during a Call for Entries period. A committee– largely comprised of past INNOVATORSThe Internationalist Board, and its editorial team– vote on the worthiness of each Innovator, while also taking into consideration the number of nominations for each individual.

A majority of past INNOVATORS have continued in their careers and have founded companies or taken on extraordinary new roles with expanded responsibilities.


The Internationalist focuses on the reinvention of marketing around the globe by connecting the people and ideas in international marketing and advertising through original content, intelligence, thought leadership, community, collaboration, and influence. Marketer driven, The Internationalist has become a trusted source for international best practices and is dedicated to the business needs and challenges of international marketing professionals as they participate in multinational brand building and aspire to world-class standards. Originally created as a trade publication, The Internationalist connects a global audience through content and case studies in print, online and in-person– via peer-to-peer marketer events including Dinners, Think Tanks, Awards, and Summits – all to better serve the needs of this fast-changing community.

The Internationalist is proud of its Global Alliance with ANA (Association of National Advertisers) as we partner on an initiative called THE INTERNATIONALIST 1000 with ANA or 1000 Marketers around the World Reshaping the Future of Marketing.

Scroll to Top