Joshua Lowcock writes a regular newsletter called Last Week in Digital Media or as it’s sometimes affectionately called “Joshua Lowcock’s Newsletter”. It is a summary of the week’s news in digital media, marketing, and technology. It is published on Sunday’s (US EST). The email newsletter is via subscription (free and paid). Just follow this link to subscribe to Last Week in Digital Media.
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Hello Welcome to Last Week in Digital Media. Here’s all the news you may have missed: GENERAL not quite an edit option, but twitter is experimenting with an undo timer for tweets. There’s no timing on if or when this might become broadly available. at the Pinterest ad summit, Pinterest Presents, the platform emphasized its strength as a place for inspiration. An interesting stat is that the platform has seen a growth in male users (+40% men and Gen Z) and increasing use as part of the shopping path to purchase. Product-wise, the big news was “Pinterest Premiere,” an audience-reach-based ...Read More
Hello Here’s your Last Week in Digital Media and all the news you may have missed. GENERAL Spotify announced plans to bring loss-less audio streaming to the platform, called Spotify HiFi. It will come at an additional cost. If you’re interested to know whether you can hear the difference between lossless vs. lossy audio, try this test. Meanwhile, Apple, who often touts its streaming audio quality, confirmed it will never have a free ad-supported tier. As advertising would “really go against our (Apple’s) fundamental values on privacy.” just worth knowing, Facebook has started an ad campaign on why personalized ads ...Read More
Hello Here’s your Last Week in Digital Media and all the news you may have missed: GENERAL Facebook is testing a “Get Caught Up” feature for Facebook Watch that is both curated but can also include paid promotional content. Instagram is also testing some new reactions to Instagram stories. according to reports, TikTok’s advertising business in the US has rebounded now that the Trump-administration threats of a ban have become a thing of the past. in other TikTok news, TikTok has struck a content deal with the UFC. The multi-country deal will give TikTok users access to weekly live streams, ...Read More
Hello Here’s your Last Week in Digital Media and all of the news you may have missed: GENERAL as the audio chat app Clubhouse gains traction, as well as Twitter Spaces, Facebook is now rumored to be working on their own similar service called “Fireside.” If you get a chance, I really encourage you to listen into either a Clubhouse or Spaces chat, as it feels like the offering could be disruptive to podcasting. the US TikTok ban and sale to Walmart-Oracle looks like it is off-the-table under the Biden-Harris Administration. There’s no official word yet, but worth knowing that ...Read More
Hello Here’s your Last Week in Digital Media and all the news you may have missed. GENERAL the CEO of Amazon, Jeff Bezos, is stepping down as of Q3 2021 and into the role of Executive Chair. Andy Jassy, who currently leads Amazon Web Services, will become replace Bezos. Instagram is testing a vertical feed for stories. This is a prototype and not available to the public, but given the pressure from TikTok and Snap, it’s not hard to imagine vertical stories becoming a feature. Facebook is rolling out Facebook Messenger to Oculus headsets. Mark Zuckerberg is bullish on VR chat's potential, making a surprise guest appearance on ...Read More