Joshua Lowcock writes a regular newsletter called Last Week in Digital Media or as it’s sometimes affectionately called “Joshua Lowcock’s Newsletter”. It is a summary of the week’s news in digital media, marketing, and technology. It is currently closed to new subscribers.
Subscribers include people from companies such as Facebook, Google, Microsoft, Snap, Twitter, the World Federation of Advertisers, and more. So, as a reader, you’re in good company.
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Hello Here’s your Last Week in Digital Media and all the news you may have missed. GENERAL at Apple’s Spring Forward event, the company announced plans for paid subscriptions for Podcasts. Premium subscriptions will launch sometime in May. There are reports Spotify will launch something similar next week. Roku announced that the Quibi content library will be rebranded as Roku Originals with the Roku Originals launching in May. Instagram has started testing ads in Instagram Reels. The tests are in India, Brazil, Germany, and Australia. Ads can be up to 30seconds. Instagram also continues to test Sticker Ads. twitter is ...
Hello Welcome to your Last Week in Digital Media and all the news you may have missed: GENERAL Roku has closed their acquisition of Nielsen’s Advanced Video Advertising business, including Automatic Content Recognition (ACR) and Dynamic Ad Insertion (DAI) capability. Roku also added several partners to its measurement partner program, including Adjust, Affinity Solutions, IRI, and, Kochava. the pitch deck of TikTok has leaked (paywall). The deck includes specifics on the TikTok audience (42% 18-24), average daily usage (89 minutes), and the platform’s ability to drive commerce (47% have bought something they saw on TikTok). If you’re after something more ...
Hello Here’s your Last Week in Digital Media and all the news you may have missed. GENERAL reddit has released a site to help agencies and advertisers learn about ad opportunities on the platform. Called the reddit ads formula (free sign-up required), it includes guides, tips, case studies, and insights. Worth a look. Oracle and Google’s long-running copyright dispute has ended, with the Supreme Court finding in Google’s favor. Oracle claimed Google used Oracle’s Java code without permission to develop Android. Oracle, unsurprisingly, was not happy with the decision and, in a statement, reiterated its position and view of Google ...
Hello Here’s your Last Week in Digital Media and all the news you may have missed. GENERAL there are reports that the data of 533MM Facebook users have been shared online. The data is reportedly linked to a 2019 vulnerability that Facebook has since patched. If you haven’t updated your Facebook password since 2019, now is a good time to do so and I would also recommend using a password manager like Bitwarden. YouTube is experimenting with hiding the public dislike count on videos. The move is in response to creators being targeted by “dislike mobs.” While it’s a limited ...
Hello Welcome to your Last Week in Digital Media and all the news you may have missed: GENERAL Roku plans to launch its own branded content studio with plans to share specifics during the upfronts. Content-wise, the studio will look at everything from TV programs, interactive video ads to new ad units. twitter is considering adding emoji-style reactions to tweets. Similar to Facebook and Linked In, 5 reactions are being considered. Also on the table are Reddit-style up and downvotes of tweets. voice and messaging app, Discord, is rumored to be exploring a sale with Microsoft identified as a potential ...
