Joshua Lowcock writes a regular newsletter called Last Week in Digital Media or as it’s sometimes affectionately called “Joshua Lowcock’s Newsletter”. It is a summary of the week’s news in digital media, marketing, and technology. It is currently closed to new subscribers.
Subscribers include people from companies such as Facebook, Google, Microsoft, Snap, Twitter, the World Federation of Advertisers, and more. So, as a reader, you’re in good company.
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Hello Welcome to your Last Week in Digital Media. Here’s all the news you may have missed: GENERAL YouTube shorts, YouTube’s TikTok-like offering, is now officially available in the US. Technically still in beta, Shorts is rolling out to users over the next several weeks. the 2021 IAB New Fronts (May 11-13) will have Amazon presenting for the first time. TikTok and Roku are also confirmed for the event. If you’re interested in attending, make sure to request an invite. twitter is testing the ability to embed YouTube videos inside a tweet. You will also be able to watch the ...
Hello Welcome to your Last Week in Digital Media. Here’s all the news you may have missed: GENERAL a slew of twitter updates. twitter is working on a tip jar for twitter spaces; spaces will be available to every in April; it’s developing business profiles; and improvements to image sharing (no more cropping), which could have interesting ad implications. Twitter also announced conversation settings for ads enabling more control over how users can reply to an ad. Finally, twitter received Trustworthy Accountability Group (TAG) certification for brand safety. All the news isn’t a coincidence, and it’s worth reading this article ...
Hello Welcome to Last Week in Digital Media. Here’s all the news you may have missed: GENERAL not quite an edit option, but twitter is experimenting with an undo timer for tweets. There’s no timing on if or when this might become broadly available. at the Pinterest ad summit, Pinterest Presents, the platform emphasized its strength as a place for inspiration. An interesting stat is that the platform has seen a growth in male users (+40% men and Gen Z) and increasing use as part of the shopping path to purchase. Product-wise, the big news was “Pinterest Premiere,” an audience-reach-based ...
Hello Here’s your Last Week in Digital Media and all the news you may have missed. GENERAL Spotify announced plans to bring loss-less audio streaming to the platform, called Spotify HiFi. It will come at an additional cost. If you’re interested to know whether you can hear the difference between lossless vs. lossy audio, try this test. Meanwhile, Apple, who often touts its streaming audio quality, confirmed it will never have a free ad-supported tier. As advertising would “really go against our (Apple’s) fundamental values on privacy.” just worth knowing, Facebook has started an ad campaign on why personalized ads ...
Hello Here’s your Last Week in Digital Media and all the news you may have missed: GENERAL Facebook is testing a “Get Caught Up” feature for Facebook Watch that is both curated but can also include paid promotional content. Instagram is also testing some new reactions to Instagram stories. according to reports, TikTok’s advertising business in the US has rebounded now that the Trump-administration threats of a ban have become a thing of the past. in other TikTok news, TikTok has struck a content deal with the UFC. The multi-country deal will give TikTok users access to weekly live streams, ...
