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Last Week in Digital

Joshua Lowcock writes a regular newsletter called Last Week in Digital Media or as it’s sometimes affectionately called “Joshua Lowcock’s Newsletter”. It is a summary of the week’s news in digital media, marketing, and technology. It is currently closed to new subscribers.

Subscribers include people from companies such as Facebook, Google, Microsoft, Snap, Twitter, the World Federation of Advertisers, and more. So, as a reader, you’re in good company.

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Back Issues of Last Week in Digital Media

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ComScore's January Smartphone report is out and the Top 10 apps continues to be dominated by Google and Facebook. There are however some break out entrants. At #8 is Pandora and at #10 is Amazon. Facebook still holds #1 with 78% reach, with the first Google entry (YouTube) at 61%. Spotify may not make the Top 10 mobile apps, but it did make the news this week by announcing a partnership with Facebook Messenger. You can now share spotify tracks directly within Messenger. A wise move that could help them in the streaming wars against Pandora, Apple, Google, and Amazon. While ...
Like so many of you, I was overcome with emotions this week, or what one day medical professionals will call the 6 emotional stages of social media ?❤️???? (Like, Love, HaHa, Wow, Sad and Angry). Yes, after over a year of pilot testing, Facebook has launched "Reactions". What reactions means for advertisers is not as immediately subtle as you would expect. Right now, the Facebook algorithm treats any reaction the same, which means a person will see more of that content (even if it makes them angry or sad). The most immediate way for our clients to use reactions is to engage ...
This year is shaping up as the year of battles between Facebook and Google. Facebook announced any publisher can publish Facebook Instant Articles from April 12. In the midst of this news, there were internet users reporting Google was experimenting with recommending articles directly in Chrome. As most publishers will tell you, Facebook is often surpassing Google in terms of traffic referrals - so no surprise Google is trying to re-assert itself. Rumors also surfaced during the week about Facebook Messenger will soon supporting advertising. I am going to repeat this sentiment later on, but messaging is going to be the next ...
Like many of you, I was watching the Super Bowl when the email from Daryl Lee hit our inbox announcing that we were AdWeek's Global Media Agency of the Year. While some of us were reading the news, the rest of the country was watching the Super Bowl on OTT capable devices. Just how many? According to innovid, 60% of viewers! The full details are in a graphic here. If you don't click the link, the teaser is Roku counted for the lions share of OTT devices. In the midst of UM and Denver Bronco celebrations, media partner had news of their own this week. twitter ...
There's always speculation someone will buy twitter and this week was no different. There was, however, anew rumor about twitter  - that it is about to launch an algorithmic based timeline (similar to Facebook). This was rumor was shutdown as false over the weekend by their CEO (via a tweet). But not before the #RIPtwitter hashtag started trending. Meanwhile. Yahoo! finally confirmed after several months of rumors that they are looking for strategic alternatives (i.e. sale). While everyone was reacting to the twitter and Yahoo! news, Google and Facebook had one of the more interesting market announcements the week. Both Google and Facebook ...
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