Media Coverage

A list of news articles, media coverage, sites, and panels that quote or reference Joshua Lowcock, a New York-based digital, media, and marketing executive. Links are posted in reverse chronological order, starting from the current year. Joshua has been interviewed and quoted in the Wall Street Journal (WSJ), Business Insider, Digiday, AdWeek, AdAge, AdExchanger, the official Google Blog, and a host of other publications.

For copies of articles authored by Joshua that are also hosted on this website, please visit thought leadership. Videos of interviews with Joshua Lowcock are on YouTube. For photos from Joshua’s media coverage, see this Pinterest board.

If you would like to interview Joshua Lowcock for an article or have him participate in an event or panel (media-related or otherwise), please contact Joshua Lowcock on Linked In.

Please note, I cannot and will not comment on my appearance as witness in any DOJ v Google matter.

2025

MI-3 Australia
March 25, 2025

• ‘Clients in on it, boatloads of cash, complex, opaque corporate structures’: Principal media arbitrage trading spreads

AdAge
February 27, 2025

• Controversial ad tech watchdog Adalytics is publicizing a paying client for the first time

Marketing Brew
January 29, 2025

• Meta’s pullback on fact-checking puts brand safety back in the spotlight

Mi3
January 23, 2025

• ‘Quad squad’: UM’s ex global media boss on leaving holdcos, the ‘appalling quality’ of user data and ‘a cascade of short-term bad decisions’ – expat Joshua Lowcock bids to disrupt ‘junk’ data, arbitrage models

2024

Yahoo! Finance
September 23, 2024

• Quad Announces Collaboration with Google Cloud to Launch Next-Generation, AI-Powered Marketing Solutions

Progressive Grocer
September 23, 2024

• How One Marketing Company Is Making Big Investments in Tech to Power Custom Solutions

BizTimes
September 23, 2024

• Quad partners with Google to offer AI-powered marketing solutions

AdNews
July 10, 2024

• The Backstage Pass to Cannes Lions: Key takeaways from a global marketing director

AdAge
June 24, 2024

• Cannes Lions 2024 Takeaways and Insights from Ad Executives

Stagwell/YouTube 
June 19, 2024

• Quad’s President of Media, Joshua Lowcock & LoopMe’s Lisa Coffey @ Cannes (Video)

The Record
June 12, 2024

• ‘Junk inferences’ by data brokers are a problem for consumers and the industry itself

Campaign US
May 17, 2024

• Google’s AI-powered search could be devastating for publishers

AdExchanger 
April 23, 2024

• Question Everything (Article and Podcast)

Campaign US
March 2024

• The inner workings of Verilogue, a medical research firm prompting calls for ethical review of ad practices

Campaign US
February 2, 2024

• Senate grills tech CEOs on child safety, but will action follow?

AdWeek
January 25, 2024

• No Long-Tail Publishers, CPMs or CPAs: What Digital Advertising Should Leave Behind in 2024

AdAge
January 19, 2024

• Premium video and programmatic innovation take center stage at CES

Digiday
January 2, 2024

• Marketing Briefing: What will the top marketing trends in 2024 be?

2023

The Australian
November 29, 2023

• Google accused of flouting Russian, Iranian trade sanctions with Australian companies ads

404 Media
November 10, 2023

• Advertisers Don’t Want Sites Like Jezebel to Exist

AdExchanger
October 23, 2023

• Why Joshua Lowcock Hopes His Exit From UM Will Spark Actual Change

Digiday
October 23, 2023

• IPG vet Joshua Lowcock takes on a new role at Quad

Campaign US
October 19, 2023

• UM’s media leader Joshua Lowcock departs for new role at Quad

Beet TV
October 19, 2023

• Fight For Your Right To Collect First-Party Data: Quad Media’s Lowcock Calls For Integrity (Video)

Quad Media Release
October 18, 2023

• Quad Names Industry Veteran to Lead Growing Media Unit

AdExchanger
October 16, 2023

• Low And Behold, Joshua Lowcock Is Out at UM

Campaign US
July 24, 2023

• How Threads can avoid unraveling

Mumbrella
July 17, 2023

• TrafficGuard appoints Joshua Lowcock as non-executive chairman

Financial Times
June 29, 2023

• Advertising industry seeks refunds over YouTube skippable ads

WSJ
June 27, 2023

• Google Violated Its Standards in Ad Deals, Research Finds

FT.com

• Brands increase TikTok spending despite threat of US ban

MI-3.com.au
March 21, 2023

• TikTok geopolitics – an Australian perspective

AdWeek
March 21, 2023

• Some Advertisers Slowly Test Other Platforms Ahead of TikTok’s Congress Testimony

Digiday
March 21, 2023

• Marketing Briefing: U.S. marketers prepare contingency plans amid potential TikTok ban

The Drum
March 17, 2023

• What the US government needs to know about TikTok and the connected advertising ecosystem

AdWeek
Feb 22, 2023

• What Marketers Should Know About the Social Media Cases Before the Supreme Court

TheDrum
Feb 1, 2023

• Overheard at 4A’s Decisions ’23: ‘We must blend old & new school attention metrics’

Next TV
January 23, 2023

• Aligning With the Wrong Content Can Sink Video Ads: Magna Study