Media Coverage

A list of news articles, media coverage, sites, and panels that quote or reference Joshua Lowcock, a New York-based digital, media, and marketing executive. For copies of articles written by Joshua that are also hosted on this website, please visit thought leadership. Videos of interviews with Joshua Lowcock are on YouTube. For photos from Joshua’s media coverage, see this Pinterest board.

If you would like to interview Joshua Lowcock for an article or have him participate in an event or panel (media-related or otherwise), please contact Joshua Lowcock on Linked In or DM via Twitter.

TheDrum
Feb 1, 2023

• Overheard at 4A’s Decisions ’23: ‘We must blend old & new school attention metrics’

Next TV
January 23, 2023

• Aligning With the Wrong Content Can Sink Video Ads: Magna Study

AdWeek
December 31, 2022

• Twitter’s New Buyers and Safari’s Ascendance: Experts’ Take on What 2023 Has in Store

The Drum
November 22, 2022

• Horizon Worlds’ frightening Wendyverse Godzilla stunt: ‘Meta still has a lot to learn’

Wall St Journal
October 27, 2022

• Elon Musk Will Face an Early Twitter Challenge: Preventing Advertiser Flight

NewsNation
October 27, 2022

• Friday deadline approaching for Musk to buy Twitter

Advertising Week
August 18-19, 2022 

• Mobile Moonshot: Why the Surfaces Economy is the Future of Media (Panel)
• The New Transaction: How Leading Executives Go Beyond Merely Capturing Attention (Panel)

AdWeek
August 15, 2022

• Smaller Advertisers More at Risk as Facebook Works to Delete Hate Speech

Marketing Brew
August 11, 2022

• Major publishers are buying ads in mobile games like Subway Surfers to juice traffic

Business Insider
August 10, 2022

• US lawmakers want to probe whether online advertising poses a national security threat

Beet.TV
August 2022

• High-Quality Content Makes Advertising More Effective (Video)

Martech Series
July 27, 2022

• Qonsent and Givsly Bring Performance Giving to Marketers

Floor 9
July 26, 2022

• The Metaverse Mid Year Check In (Podcast)

DigiDay
July 25, 2022

• Caught between resignation and resistance, ad industry grapples with the prevalence of ‘made-for-advertising’ sites

AdExchanger
July 21, 2022

• This Tracking Pixel Lets Advertisers Use Their Media To Support Charitable Causes

AdWeek
July 20, 2022

• Zefr Acquires Adverif.ai to Identify Misinformation on Social Platforms

MarketingBrew
July 19, 2022

• Reddit’s advertising policy seems to differ from subreddit to subreddit

AdWeek
July 19, 2022

• Advertisers Are Still Funding Spammy Sites and Disinformation, Ebiquity Report Finds

DigiDay
June 30, 2022

• ‘Clients are being cautious’: Roe vs. Wade overturn has advertisers evaluating ads, pausing spending

AdAge
June 15, 2022

• Spotify creates audio brand safety guidelines to get advertisers comfortable with podcasts
  official Spotify Press Release.

NPR
June 9, 2022

• Group aiming to defund disinformation tries to drain Fox News of online advertising

MI-3.com.au
May 3, 2022

• Two fingered salute: Privacy regulators focused on cookies, email identifiers outflanked, but fingerprinting is next in the firing line

Bloomberg
April 15, 2022

• Elon Musk’s ‘Free Speech’ Twitter Risks Scaring Off Advertisers

DigiDay
March 2, 2022

• Ukraine invasion exposes balancing act of brand responsibility in advertising

AdExchanger
March 1, 2022

• Russia’s Invasion Of Ukraine Highlights Big Tech’s Struggle To Moderate Content At Scale

Forbes
February 25, 2022

• US Senator Mark Warner Urges Tech Companies To Fight Russian Propaganda In Ukraine

Business Insider
February 25, 2022

• With Ukraine under attack, Google and big brands like Best Buy continue to fuel Russian propaganda

Mi-3
February 17, 2022

• Google follows Apple with a cull of mobile IDs

TheDrum
February 14, 2022

• Big brands pull ads as YouTube battles conspiracy and misinformation

ComScore
February 2, 2022

• It’s time to divest from the misinformation ecosystem

DigiDay
December 9, 2021

• First-party data takes center stage for more publishers

The Drum
November 18, 2021

• Why email is not a sustainable alternative to cookies

The Drum
November 16, 2021

• Adapting to the data-obsessed and privacy-cautious world

Forbes
November 3, 2021

• Advertising In Reliable News Sources Provides Stronger Brand Effectiveness

Digiday
November 3, 2021

• The ‘reliability and quality’ of news content plays a significant role in achieving brand safety, new study finds

The Information
November 1, 2021

• Facebook, Snap Eye Commerce Expansion as Apple Roils Ads Businesses

Beet.TV
October 2021

• In Identity Crisis, Go Agnostic & Rediscover Content UM’s Lowcock (video)

DigiDay
October 8, 2021

• Google creates new policy to prevent advertisers, creators from making money off of climate misinformation

Mi-3
October 6, 2021

• Advertisers risk ESG compliance to keep spending $200m with Facebook as whistleblower crisis deepens

The Drum
October 4, 2021

• Key takeaways from Frances Haugen’s Facebook allegations

MediaPost
September 29, 2021

• IPG Urges Ad Community To Pressure Platforms That Enable Misinformation

Business Insider
September 27, 2021

• Ad giant IPG slams social networks for failing to contain disinformation

CampaignBrief Asia
September 23, 2021

• Mediabrands Study examines the risk of misinformation across social media

MarketingBrew
September 8, 2021

• Brands are still playing ball with clickbait ad sites

MediaPost
August 18, 2021

• Comscore Teams With NewsGuard To Thwart ‘Misinformation’ Ad Buys

Business Insider
August 5, 2021

• Big brands are funneling as much as $2.6 billion into misinformation websites per year

AdAge
July 14, 2021

• Twitter discontinues Fleets as marketers show little interest

AdNews
July 12, 2021

• Reddit opens Australian office to capitalise on local growth

Digiday
June 29, 2021

• Verizon Media adds shopping data with Catalina partnership

Morning Brew
June 16, 2021

• Media buyers are using this tool to avoid misinformation

Wall St Journal
June 15, 2021

• CMO Summit: Walking the Talk: The Rise of Ethical Media Buying 

CampaignAsia
June 15, 2021

• Apple’s role in the splintering of the internet

BusinessInsider
June 10, 2021

• YouTube’s new plan to put ads on all videos is getting backlash

DigiDay
June 8, 2021

• ANA’s new index to gauge brands’ social responses

AdAge
June 1, 2021

• Twitter’s plan for full-screen mobile ads starting with Fleets

Insider.com
May 24, 2021

• IPG is using a new tool to help advertisers avoid misinformation

ADMA
May 11, 2021

• ADMA Cookie Masterclass

Insider.com
May 6, 2021

• Facebook delays meeting with advertisers after Oversight Board kicks Trump ban back to the platform

Insider.com
April 27, 2021

• 12 companies best positioned to ride out Apple’s privacy changes

ADMA 
April 21, 2021

• Cookie Deprecation CMO Briefing

AdWeek
April 16, 2021

• Adweek Special Report: The Death of Cookies

Digiday
April 13, 2021

• Vendors jostle for position ahead of coming contextual pivot

AdWeek All Star: 2021
April 12, 2021

• Adweek’s Media All-Stars: 19 Agency Standouts

AdWeek
April 5, 2021

• Media Agencies Are Embracing Data Ethics to Help Clients Do What’s Right

Business Insider
March 30, 2021

• IPG and Omnicom are touting a new tool to help advertisers avoid misinformation

IPG Media Lab Floor 9
March 5, 2021

• The Aftermath of Facebook vs. Australia

Mi-3 Australia
February 22, 2021

• Six ACCC proposals that could yet change digital advertising as we know it

Campaign Asia
February 19, 2021

• Marketers have the power to fix media imbalances
  also published in Campaign US

Washington Post
February 18, 2021

• Facebook’s ban on Australian news triggers greater scrutiny of its vast power

Business Insider
February 17, 2021

• More than 4,000 advertisers ads alongside vaccine misinformation

Mi-3 Australia
February 16th, 2021

• ACCC risks strengthening big tech’s dominance without first tackling privacy
• After ACCC review, data, segmentation, and targeting could become more expensive for everyone

Straits Times
February 10, 2021

• Smaller social media firms making bigger strides in combating fake news, hate: Study

The Drum
February 9, 2021

• TikTok races ahead of Facebook, Google and Twitter in fight against harmful content

Mi3
February 8, 2021

• TikTok cleans up as IPG Mediabrands audits social media platforms

Reuters
February 8, 2021

• Facebook, Twitter outpaced by smaller platforms in the fight against harmful content

Wall Street Journal
January 29, 2021

• Facebook to Test News Feed Controls for Advertisers

AdAge
January 29, 2021

• Facebook surprises brands with a test to see if it can tame news feed

Mi-3
January 27, 2021

• Ad execs say Australia can handle a Google exit

4As’ Decision 2021
January 25, 2021

• Data Privacy: Maximizing Advertising Effectiveness While Respecting The Consumer (Panel)

Digiday
January 21, 2021

• Why ethical dilemmas are putting brands and their media buying in the spotlight

Digiday
January 20, 2021

• Media responsibility is now corporate social responsibility

CampaignAsia
January 19, 2021

• WhatsApp privacy crisis could erode Facebook’s dominance over user time

AdAge
January 4, 2021

• Rob Leathern departs Facebook

2020

Business Insider
December 9, 2020

• Twitter lays out the steps it’s taking to make advertisers feel safe on its platform

Mediapost
November 18, 2020

• IPG Mediabrands Brings NewsGuard To U.S. Media Buys