Tag: 360 Video

2018.03.16 Last Week in Digital Media

Here’s all the news you may have missed: General MAGNA intelligence has published a study in partnership with YuMe on the topic of 360 Video. The study shows that 360 video drives higher purchase intent compared to traditional ads. Read the full 360 video report here (PDF link). SXSW has wrapped up, the IPG Medialab SXSW summary has all the information… Read more →

2017.05.19 Last Week in Digital Media

There’s a lot of news this week, in part because Google held their annual developer conference (Google I/O) which is where hey set the agenda for the year(s) ahead. But there was also a lot of industry news too, starting with industry news first: eMarketer reports that Snapchat has almost as many teens (12-17) as Facebook, despite being an eighth of its size. Details here.… Read more →