Tag: Amazon Advertising

2019.07.19 Last Week in Digital Media

GENERAL back in April, it was discovered that Instagram was experimenting with hiding like counts in Canada. This hiding likes test has now expanded to include Australia, Brazil, Ireland, Italy, Japan, and New Zealand. Keep this in mind for any client who using likes as a measure of engagement/success. Wattpad, the online storytelling community, has launched Wattpad Premium an ad-free subscription tier.… Read more →

2019.06.28 Last Week in Digital Media

Welcome to another last week in digital media. Here’s the news you may have missed. GENERAL LiveRamp acquired Data Plus Math for ~US$150MM. Data Plus Math is a cross-screen analytics and measurement company with a particular focus on proving the value of television advertising. the IAB has released their Data Transparency Standard 1.0 (aka Data Label), this is the nutrition-label like description of… Read more →

2018.09.07 Last Week in Digital Media

Another busy week, here’s the news from last week in digital media: General Amazon is retiring the names Amazon Media Group and Amazon Advertising Platform (the latter will now be known as Amazon DSP) rebranding their ad business “Amazon Advertising”. UM client, BMW have announced their in-car own voice assistant. The assistant is compatible with other assistants like Alexa, and will… Read more →