Tag: AR

2019.06.21 Last Week in Digital Media

A longer newsletter this week, but I can promise it’s worth it. There was some major news from and about Facebook during the week, so starting with those updates first: Facebook: Calibra / Libra After several months of speculation, Facebook confirmed the development of Libra, a cryptocurrency that would be stored in a digital wallet called Calibra. You can pre-register… Read more →

2019.06.07 Last Week in Digital Media

Another week, another Last Week in Digital Media. Enjoy. GENERAL Nielsen has expanded the Digital Audience Ratings (DAR) YouTube in-app measurement offering to 26 additional markets (bringing the total to 34). There’s a story doing the rounds that French adtech Weborama is attempting to derail Amazon’s acquisition of Sizmek. Sizmek’s Chapter 11 proceedings are still in progress, so there is still time… Read more →

2018.05.11 Last Week in Digital Media

Here’s all the news you may have missed: Google I/O Google’s annual developer conference occurred during the week and the IPG Media Lab has a good write up or you can watch the keynote edited down to 14mins. Highlights include: the most amazing (and terrifying) demo was Google Duplex, which is “coming soon” and would let Google Assistant make real calls… Read more →

2018.05.04 Last Week in Digital Media

Here’s all the news you may have missed. Facebook F8 Facebook’s F8 Developer Conference occurred last the week and the IPG Media Lab has a detailed write-up, as well as good photos of key presentation slides. I am only providing details of updates that immediately impact clients, brands, and advertisers. Facebook App and Bot approvals are now back, so if your… Read more →

2017.11.03 Last Week in Digital Media

Industry & Partner News Facebook is testing a new feature called “Sets” which are Pinterest type collections of posts, links, videos and more. This is only available as a very limited test for some users. Nielsen continues to build out their Nielsen Marketing Cloud and is now using Gracenote TV data connected with the Exelate (Nielsen’s DMP) to provide cross… Read more →

2017.09.22 Last Week in Digital Media

Here’s the news you may have missed : Instagram has added the ability to use face filters in live broadcasts. The feature is rolling out globally over the next few weeks. While no ad opportunities are available yet, it may prove useful for branding events where live streaming is popular (concerts, sports, festivals, etc). Google acquired part of HTC, a… Read more →