Tag: Brand Safety

2019.01.25 Last Week in Digital Media

Welcome to another update, here’s what you might have missed Last Week in Digital Media. GENERAL Mark Zuckerberg posted an Op-Ed on the WSJ titled “The Facts About Facebook“. The post has been criticized by some for being dismissive of the challenges and concerns faced over the past 12 months. However, there is a positive takeaway (paraphrasing) where Zuckerberg affirms… Read more →

2018.12.14 Last Week in Digital Media

It’s the last Last Week in Digital Media for the year. Thanks for reading, sharing, and notes of encouragement throughout the year. GENERAL The IPG Media Lab has published an excellent retrospective of the year, reviewing progress in six (6) key areas from regulation, to voice search and AR. Something to read and reflect on over the holiday break and prior… Read more →

2018.09.21 Last Week in Digital Media

Welcome to another Last Week in Digital Media. Here’s all the news you may have missed: GENERAL The biggest news of the week broke on Saturday, with Bloomberg reporting that there is draft White House Executive Order that would investigate whether the major tech companies and social platforms have breached antitrust laws. By Sunday, the Whitehouse has distanced itself from… Read more →

2018.04.27 Last Week in Digital Media

Looking ahead to next week, Facebook’s Developer Conference (F8) kicks off. The F8 agenda features a heavy VR focus and it will interesting to see how FB attempts to re-engage with developers, especially when all new app and bot approvals are currently suspended. GENERAL Amazon is increasing the annual subscription price of Amazon Prime to $119 (up from $99). The price… Read more →

2018.04.13 Last Week in Digital Media

We’re only weeks away from the Facebook and Google developer conferences, so the media, data and tech stream of news is slowing to a trickle. INDUSTRY NEWS Firefox has updated their iOS browser to firewall tracking data by default and comes off the back of the previous desktop update which quarantines Facebook data. Firefox’s desktop market share sits in the… Read more →

2018.03.16 Last Week in Digital Media

Here’s all the news you may have missed: General MAGNA intelligence has published a study in partnership with YuMe on the topic of 360 Video. The study shows that 360 video drives higher purchase intent compared to traditional ads. Read the full 360 video report here (PDF link). SXSW has wrapped up, the IPG Medialab SXSW summary has all the information… Read more →

2018.03.09 Last Week in Digital Media

A somewhat slower new cycle this week (Ha ha ha…) with the countdown to the upfront cycle as well as the developer conferences for Facebook and Google, a lot of companies are holding back on announcements. General twitter, who have been struggling with the best way to balance account verification against implied endorsement of a user and their opinions may have… Read more →

2018.02.09 Last Week in Digital Media

Here’s all the news you may have missed: GENERAL The IPG Media Lab published their 2018 Outlook, highlighting the 4 big trends: all culture is digital; the path ahead for retail; the battle for the home; and brand trust. Snapchat’s quarterly results came out and they outperformed investor expectations. Revenue and Daily Active Users (DAUs) were up – DAUs up 18%.… Read more →

2018.02.02 Last Week in Digital Media

Hope you had a good weekend, here’s the news you may have missed: GENERAL TapAd is exiting the media side of the ad industry, with the media business moving over to Brand Networks. TapAd will focus on their device graph, cross-device and identity products. Google’s acquisition of part of HTC completed during the week. Now that it has completed, expect… Read more →

2018.01.26 Last Week in Digital Media

Here’s the news you may have missed: GENERAL A rumor doing the rounds last Friday is that Salesforce is in talks to acquire twitter. This is not the first time rumors have swirled on such a deal before going nowhere. twitter now lets brands sponsor twitter moments. Sponsored moments can include all the usual twitter targeting, as well as branding the… Read more →