Tag: customer data

3 Areas to Partner with CMOs to Drive Transformation and Digital Innovation

This article was originally published on CIO Review, July 20, 2017. CIOs are often asked to help drive organizational transformation and digital innovation. The challenge is finding the right sponsors within an organization. Over the past several years, it’s increasingly the CMO who is the champion of digital and transformation. Why? Because the media and marketing landscape is more digital,… Read more →