Tag: Data Label

2019.06.28 Last Week in Digital Media

Welcome to another last week in digital media. Here’s the news you may have missed. GENERAL LiveRamp acquired Data Plus Math for ~US$150MM. Data Plus Math is a cross-screen analytics and measurement company with a particular focus on proving the value of television advertising. the IAB has released their Data Transparency Standard 1.0 (aka Data Label), this is the nutrition-label like description of… Read more →

2018.10.05 Last Week in Digital Media

Here’s the last week in digital media: GENERAL It’s official! Acxiom Marketing Solutions is now part of the IPG family. This quote from Michael Roth states it best “(Acxion will) add a foundational, world-class data asset, covering two-thirds of the global population, to our capabilities“. More to come on this, all of which will be communicated via official internal IPG channels. Snapchat,… Read more →