Tag: eCommerce

2019.05.03 Last Week in Digital Media

Here’s the last week in digital media, enjoy! FACEBOOK F8 – Facebook Developer’s Conference Last week Facebook held F8, their annual developer’s conference. The IPG Media Lab has a great read on what F8 means for brands, but here’s my take. there was indirect support for Facebook Live, despite lingering concerns around brand safety. Facebook demonstrated that the Facebook Portal would… Read more →

2018.09.21 Last Week in Digital Media

Welcome to another Last Week in Digital Media. Here’s all the news you may have missed: GENERAL The biggest news of the week broke on Saturday, with Bloomberg reporting that there is draft White House Executive Order that would investigate whether the major tech companies and social platforms have breached antitrust laws. By Sunday, the Whitehouse has distanced itself from… Read more →

2018.09.07 Last Week in Digital Media

Another busy week, here’s the news from last week in digital media: General Amazon is retiring the names Amazon Media Group and Amazon Advertising Platform (the latter will now be known as Amazon DSP) rebranding their ad business “Amazon Advertising”. UM client, BMW have announced their in-car own voice assistant. The assistant is compatible with other assistants like Alexa, and will… Read more →

2018.05.04 Last Week in Digital Media

Here’s all the news you may have missed. Facebook F8 Facebook’s F8 Developer Conference occurred last the week and the IPG Media Lab has a detailed write-up, as well as good photos of key presentation slides. I am only providing details of updates that immediately impact clients, brands, and advertisers. Facebook App and Bot approvals are now back, so if your… Read more →

2018.02.02 Last Week in Digital Media

Hope you had a good weekend, here’s the news you may have missed: GENERAL TapAd is exiting the media side of the ad industry, with the media business moving over to Brand Networks. TapAd will focus on their device graph, cross-device and identity products. Google’s acquisition of part of HTC completed during the week. Now that it has completed, expect… Read more →

2017.03.24 Last Week in Digital Media

It’s impossible to start the wrap of the week that was without touching on the growing noise around Brand Safety on YouTube and Google Display Network (GDN) and the advertisers who have pulled their spend. It’s a good reminder that everyone should be using 3rd party verification and we should be proactively monitoring reports and all partners. How is Google responding? Google is… Read more →