Tag: eMarketer

2018.03.23 Last Week in Digital Media

The Facebook-Cambridge Analytica incident dominated the headlines and has implications across the entire industry. So this week, this email is part editorial on the event and then other industry news. Summary: A good primer on the controversy can be found on Vox. Cambridge Analytica obtained a substantial amount of Facebook user data through questionable means. Total Facebook users impacted ranges from… Read more →

2017.01.27 Last Week in Digital Media

And now for the news: There are reports that Snap Inc. IPO date documents will filed this week, with a target valuation of $25B and an anticipated IPO in March. Expect overly enthusiastic sales tactics from Snapchat in the lead up to the IPO. eMarketer stats from a December 2016, Social Media Report show that Instagram is the preferred platform for influencers to publish content.  In order it is Instagram (89%),… Read more →