Tag: eMarketer

2019.06.07 Last Week in Digital Media

Another week, another Last Week in Digital Media. Enjoy. GENERAL Nielsen has expanded the Digital Audience Ratings (DAR) YouTube in-app measurement offering to 26 additional markets (bringing the total to 34). There’s a story doing the rounds that French adtech Weborama is attempting to derail Amazon’s acquisition of Sizmek. Sizmek’s Chapter 11 proceedings are still in progress, so there is still time… Read more →

2018.03.23 Last Week in Digital Media

The Facebook-Cambridge Analytica incident dominated the headlines and has implications across the entire industry. So this week, this email is part editorial on the event and then other industry news. Summary: A good primer on the controversy can be found on Vox. Cambridge Analytica obtained a substantial amount of Facebook user data through questionable means. Total Facebook users impacted ranges from… Read more →

2017.01.27 Last Week in Digital Media

And now for the news: There are reports that Snap Inc. IPO date documents will filed this week, with a target valuation of $25B and an anticipated IPO in March. Expect overly enthusiastic sales tactics from Snapchat in the lead up to the IPO. eMarketer stats from a December 2016, Social Media Report show that Instagram is the preferred platform for influencers to publish content.  In order it is Instagram (89%),… Read more →