Tag: Facebook Messenger

2019.01.25 Last Week in Digital Media

Welcome to another update, here’s what you might have missed Last Week in Digital Media. GENERAL Mark Zuckerberg posted an Op-Ed on the WSJ titled “The Facts About Facebook“. The post has been criticized by some for being dismissive of the challenges and concerns faced over the past 12 months. However, there is a positive takeaway (paraphrasing) where Zuckerberg affirms… Read more →

2017.11.03 Last Week in Digital Media

Industry & Partner News Facebook is testing a new feature called “Sets” which are Pinterest type collections of posts, links, videos and more. This is only available as a very limited test for some users. Nielsen continues to build out their Nielsen Marketing Cloud and is now using Gracenote TV data connected with the Exelate (Nielsen’s DMP) to provide cross… Read more →

2017.01.27 Last Week in Digital Media

And now for the news: There are reports that Snap Inc. IPO date documents will filed this week, with a target valuation of $25B and an anticipated IPO in March. Expect overly enthusiastic sales tactics from Snapchat in the lead up to the IPO. eMarketer stats from a December 2016, Social Media Report show that Instagram is the preferred platform for influencers to publish content.  In order it is Instagram (89%),… Read more →

2016.03.18 Last Week in Digital Media

SXSW wrapped up last week. Outside of the VR and content conversations, the highlight was President Obama’s keynote conversation which touched on the topic of encryption. Given a few days later the Guardian reported that Facebook, Google and Snapchat were working to extend encryption within apps/services, it seems the speech didn’t drive the desired outcome. It’s going to be challenging for… Read more →