Tag: Facebook Watch

2019.06.14 Last Week in Digital Media

Yes, there’s a (brief) post this week. Here’s the last week in digital media. GENERAL Mary Meeker’s 2019 Internet Trends Report was published during the week. I haven’t had a chance to read the full report (yet) but this year touches on advertising and eCommerce (amongst other things) and if you don’t have time for the report, recode has great analysis.… Read more →

2019.03.01 Last Week in Digital Media

Here’s the last week in digital media. GENERAL Adobe has released a study on the state of Voice Assistants (slideshare). Of note, the study claims that 1/3 of consumers find voices ads to be more engaging and less intrusive than other forms of advertising. Pandora has launched Pandora Stories, a format designed for artists to create playlists with additional voice commentary. The… Read more →

2019.02.15 Last Week in Digital Media

Here’s your Last Week in Digital Media. GENERAL Apple is rumored to be close to launching a Netflix-style magazine subscription service (off the back of the Texture acquisition last year). Reports put it at being announced this March. The WSJ reports (paywall) that Apple will be seeking to take a 50/50 split on the subscriptions which publishers are resisting. There is no word… Read more →

2018.12.14 Last Week in Digital Media

It’s the last Last Week in Digital Media for the year. Thanks for reading, sharing, and notes of encouragement throughout the year. GENERAL The IPG Media Lab has published an excellent retrospective of the year, reviewing progress in six (6) key areas from regulation, to voice search and AR. Something to read and reflect on over the holiday break and prior… Read more →

2018.10.19 Last Week in Digital Media

Here’s the last week in digital media: GENERAL Pinterest is making a host of changes, phasing out “Buyable Pins” and replacing them with “Product Pins”. The change is actually more useful, as Pins will be able to include dynamic pricing and real-time stock inventory (all of this is done using markup on the retailer site). If a consumer pins of retailer… Read more →

2018.06.08 Last Week in Digital Media

Here’s all the news in digital media you may have missed last week: General Apple held their Worldwide Developer Conference (WWDC). There were some not-so-subtle digs at Facebook and tracking (see this photo). The IPG Media Lab has a great write up on what brand marketers need to know from WWDC across everything from AR, Siri, Memoji (Apple’s take on Bitmoji)… Read more →

2018.03.16 Last Week in Digital Media

Here’s all the news you may have missed: General MAGNA intelligence has published a study in partnership with YuMe on the topic of 360 Video. The study shows that 360 video drives higher purchase intent compared to traditional ads. Read the full 360 video report here (PDF link). SXSW has wrapped up, the IPG Medialab SXSW summary has all the information… Read more →

2018.01.19 Last Week in Digital Media

Here’s the digital media news you may have missed last week: General While everyone was focused on CES, Major League Gaming (MLG) launched their Overwatch League season. In proof that eSports can reach an audience, over 10 million people (globally) watched over 4 days. It’s worth checking out, as MLG have been really good at building, branding local and national… Read more →