Tag: IAB

2019.06.07 Last Week in Digital Media

Another week, another Last Week in Digital Media. Enjoy. GENERAL Nielsen has expanded the Digital Audience Ratings (DAR) YouTube in-app measurement offering to 26 additional markets (bringing the total to 34). There’s a story doing the rounds that French adtech Weborama is attempting to derail Amazon’s acquisition of Sizmek. Sizmek’s Chapter 11 proceedings are still in progress, so there is still time… Read more →

2018.12.14 Last Week in Digital Media

It’s the last Last Week in Digital Media for the year. Thanks for reading, sharing, and notes of encouragement throughout the year. GENERAL The IPG Media Lab has published an excellent retrospective of the year, reviewing progress in six (6) key areas from regulation, to voice search and AR. Something to read and reflect on over the holiday break and prior… Read more →

2018.12.07 Last Week in Digital Media

Welcome back to Last Week in Digital Media. This week, I’ll include some of the major stories that broke during my the newsletter hiatus. This will also be the second last update of the year given the Holiday season is just around the corner.  FACEBOOKThe last issue covered revelations about Facebook’s alleged behavior toward competitors. During the week, the UK… Read more →

2018.10.05 Last Week in Digital Media

Here’s the last week in digital media: GENERAL It’s official! Acxiom Marketing Solutions is now part of the IPG family. This quote from Michael Roth states it best “(Acxion will) add a foundational, world-class data asset, covering two-thirds of the global population, to our capabilities“. More to come on this, all of which will be communicated via official internal IPG channels. Snapchat,… Read more →

2017.03.03 Last Week in Digital Media

Snap Inc. has IPO’d, raising $2.5B cash for the company and at close of day valuing Snap at around $34B (more valuable than these 9 companies). There’s a good NY Times piece that puts Snap’s IPO in perspective of other famous (and failed) tech media, adtech and eCommerce companies. Also worth a read is this WSJ piece explaining why NBCUniversal bought $500MM worth of Snap… Read more →

2016.12.02 Last Week in Digital Media

While the holiday season is a big time in advertising, most industry partners will be holding off any news until the kick-off of CES in January. So unless there is any breaking news, this is the last newsletter of the year. The IAB announced a consultation/discussion for In-App Mobile Advertising standards. The new Mobile Rich Media Ad Interface Definition (MRAID) specifications include rules around… Read more →

2016.11.04 Last Week in Digital Media

Here’s the news: Spotify has started bundling subscriptions in parts of Europe with “Headspace” a meditation and mindfulness service. Bundled subscriptions start at €14.99. It’s an interesting move by Spotify. As the number of subscription services of all types grows, these kinds of bundled offerings may represent the future – especially when it comes to competing with the likes of Amazon who are bundling… Read more →