Tag: IAS

2018.12.14 Last Week in Digital Media

It’s the last Last Week in Digital Media for the year. Thanks for reading, sharing, and notes of encouragement throughout the year. GENERAL The IPG Media Lab has published an excellent retrospective of the year, reviewing progress in six (6) key areas from regulation, to voice search and AR. Something to read and reflect on over the holiday break and prior… Read more →

2018.12.07 Last Week in Digital Media

Welcome back to Last Week in Digital Media. This week, I’ll include some of the major stories that broke during my the newsletter hiatus. This will also be the second last update of the year given the Holiday season is just around the corner.  FACEBOOKThe last issue covered revelations about Facebook’s alleged behavior toward competitors. During the week, the UK… Read more →

2018.06.08 Last Week in Digital Media

Here’s all the news in digital media you may have missed last week: General Apple held their Worldwide Developer Conference (WWDC). There were some not-so-subtle digs at Facebook and tracking (see this photo). The IPG Media Lab has a great write up on what brand marketers need to know from WWDC across everything from AR, Siri, Memoji (Apple’s take on Bitmoji)… Read more →

2018.01.26 Last Week in Digital Media

Here’s the news you may have missed: GENERAL A rumor doing the rounds last Friday is that Salesforce is in talks to acquire twitter. This is not the first time rumors have swirled on such a deal before going nowhere. twitter now lets brands sponsor twitter moments. Sponsored moments can include all the usual twitter targeting, as well as branding the… Read more →