Tag: IGTV

2018.09.21 Last Week in Digital Media

Welcome to another Last Week in Digital Media. Here’s all the news you may have missed: GENERAL The biggest news of the week broke on Saturday, with Bloomberg reporting that there is draft White House Executive Order that would investigate whether the major tech companies and social platforms have breached antitrust laws. By Sunday, the Whitehouse has distanced itself from… Read more →

2018.06.29 Last Week in Digital Media

Happy 4th of July week! Here’s all the digital media news you may have missed: General It’s the end of an era, with Google retiring the Doubleclick name, replacing it with “Google Marketing Platform“. Announced in this blog post, the change sees tighter integration of Google’s Analytics platform (Analytics 360) and essentially deletes “Doubleclick” and appends “360” to every product… Read more →

2018.06.22 Last Week in Digital Media

Here’s the digital media news you may have missed: GENERAL Facebook has started testing paid subscriptions on Facebook Groups. Subscription prices can start at $4.99 and go all the way up to $29.99. It’s a very limited pilot and includes content-driven groups (declutter your home) to more service-oriented ones (college admissions help). MAGNA released their Spring 2018 Advertising Forecasts. Global digital advertising… Read more →