Tag: influencers

2019.06.07 Last Week in Digital Media

Another week, another Last Week in Digital Media. Enjoy. GENERAL Nielsen has expanded the Digital Audience Ratings (DAR) YouTube in-app measurement offering to 26 additional markets (bringing the total to 34). There’s a story doing the rounds that French adtech Weborama is attempting to derail Amazon’s acquisition of Sizmek. Sizmek’s Chapter 11 proceedings are still in progress, so there is still time… Read more →

2018.09.21 Last Week in Digital Media

Welcome to another Last Week in Digital Media. Here’s all the news you may have missed: GENERAL The biggest news of the week broke on Saturday, with Bloomberg reporting that there is draft White House Executive Order that would investigate whether the major tech companies and social platforms have breached antitrust laws. By Sunday, the Whitehouse has distanced itself from… Read more →

2018.07.27 Last Week in Digital Media

It’s Q2 reporting season, so amongst the last week in digital media news, I’ll also provide a bit more details on Alphabet an, Facebook’s Q2 Results as they tell very different stories about consumers and digital advertising. Alphabet Q2 Results Alphabet reported better than expected Q2 results (full details). Revenue US$32.7B, a 26% increase on a year ago. Advertising counted for… Read more →

2018.01.12 Last Week in Digital Media

CES 2018 has come and gone and there is a lot of news. I won’t go into all of the detail, as the IPG Media Lab blog has great recaps of each day, trend observations and more. What was unmissable was the significant presence of Google, specifically the Google Home/Assistant. Despite Google’s booth being (temporarily) flooded out –  it’s clear… Read more →

2017.05.12 Last Week in Digital Media

Here’s the wrap of last week. Snap Inc. released their Q1 numbers. The top level numbers Earnings $150M vs $158M expected. 166M DAU vs 167M expected. ARPU 90c. Shares dropped by over 20% but recovered slightly towards the end of the week. Based on the revenue numbers for Spectacles, Snap sold ~62,000 units. There’s a good chart on Business Insider which compares… Read more →