Tag: Instagram

2019.04.05 Last Week in Digital Media

Another week, another last week in digital media. Enjoy! SNAPCHAT Snapchat held the first ever partner day during the week. Announcing a wealth of new features, content, advertising opportunities, and services. Here’s what you need to know: Snap is building the “Snap Audience Network” to monetize non-Snap owned apps. This will be iOS and US-only at launch. To broaden the availability of the… Read more →

2018.12.07 Last Week in Digital Media

Welcome back to Last Week in Digital Media. This week, I’ll include some of the major stories that broke during my the newsletter hiatus. This will also be the second last update of the year given the Holiday season is just around the corner.  FACEBOOKThe last issue covered revelations about Facebook’s alleged behavior toward competitors. During the week, the UK… Read more →

2018.11.02 Last Week in Digital Media

A much shorter update this week, but here’s all the digital media news you may have missed. GENERAL App research and analytics firm AppTopia report that TikTok is now outranking Facebook, YouTube, and Snapchat in US app downloads (US downloads are up 25%). Usage still lags that of other apps but it gives context to why Facebook is now looking to clone the… Read more →

2018.10.05 Last Week in Digital Media

Here’s the last week in digital media: GENERAL It’s official! Acxiom Marketing Solutions is now part of the IPG family. This quote from Michael Roth states it best “(Acxion will) add a foundational, world-class data asset, covering two-thirds of the global population, to our capabilities“. More to come on this, all of which will be communicated via official internal IPG channels. Snapchat,… Read more →

2018.09.28 Last Week in Digital Media

Here’s all the digital media news you may have missed: FACEBOOK SECURITY INCIDENT The big news Friday (9/28) was a security incident on Facebook, exposing up to 90million accounts due to a bug in the “View As” feature (View As has since been disabled). 50million accounts are known to impacted and 40million accounts are being reset as a precaution. The… Read more →

2018.09.21 Last Week in Digital Media

Welcome to another Last Week in Digital Media. Here’s all the news you may have missed: GENERAL The biggest news of the week broke on Saturday, with Bloomberg reporting that there is draft White House Executive Order that would investigate whether the major tech companies and social platforms have breached antitrust laws. By Sunday, the Whitehouse has distanced itself from… Read more →

2018.09.07 Last Week in Digital Media

Another busy week, here’s the news from last week in digital media: General Amazon is retiring the names Amazon Media Group and Amazon Advertising Platform (the latter will now be known as Amazon DSP) rebranding their ad business “Amazon Advertising”. UM client, BMW have announced their in-car own voice assistant. The assistant is compatible with other assistants like Alexa, and will… Read more →

2018.08.03 Last Week in Digital Media

Here’s all the news you may have missed: General App analytics company AppAnnie has released a report of the most downloaded iOS apps of all time (registration required). The #1 game of all time is Candy Crush (which offers video ads) but the Top app of all time is Facebook. Overall, Facebook and Google-owned app dominate 1-6; followed by 7. Snapchat, 8.… Read more →

2018.06.29 Last Week in Digital Media

Happy 4th of July week! Here’s all the digital media news you may have missed: General It’s the end of an era, with Google retiring the Doubleclick name, replacing it with “Google Marketing Platform“. Announced in this blog post, the change sees tighter integration of Google’s Analytics platform (Analytics 360) and essentially deletes “Doubleclick” and appends “360” to every product… Read more →